Everything

Educating and Empowering: How the Arizona Foundation for Women Advocates for Others

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Former U.S. Sen. Gabrielle Giffords and husband Mark Kelly spoke at an AFW luncheon in October. As the CEO of the Arizona Foundation for Women and the first female mayor of Flagstaff, Arizona, I stand on the shoulders of the women who came before me, and I believe in reaching back to help the next woman up the ladder. AFW has a long history of advocating effectively on behalf... read more

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Destination Bracket presented by Southwest® gift card: You LIKE it. You REALLY LIKE it!

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Fortune favors the like. It's better to be "likey" than good. Luck be a like tonight. You know the old adages (okay, so I took a bit of creative likecense--ahem--license). The bottom line here, and the painfully transparent theme,  I'm sure, is that the "LIKE" destinations ran the table in the first round. The committee did define that higher seeding would not only receive a... read more

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From: Jordan Brooks

All’s Fair in Open Seating and Crosswords

We’re in the thick of March Madness, having reached the “Sweet 16” stage of the NCAA Basketball Tournament this week.  As like-minded fans congregate to cheer on their teams and ardent adversaries face off in heated hard-court battles, we bring you a LUV Mail story that shows how open seating can turn rivalry into romance and how onboard magazine crossword puzzles can... read more

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Make-A-Wish Presents Levi’s Story

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Emma had never been on a plane or seen the ocean; that’s not uncommon for a 10-year-old. What is rare is for a 10-year-old to empathize with someone the way Emma does with Make-A-Wish® kid, Levi. As Levi’s mom says, “When Emma said hello to Levi for the first time, she opened two hearts at once.” Little did Emma know what being a good friend to Levi would bring her. ... read more

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MCI Supports Camp Fire Absolutely Incredible Kid Day

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Earlier this month, SWA volunteers set up at MCI Airport to support Camp Fire’s Absolutely Incredible Kid Day®, which honors our nation’s youth by asking adults to write letters of encouragement and inspiration to the incredible kids in their lives. The following is a blog post from the President & CEO of Camp Fire, Cathy Tisdale, that talks about how YOU can get... read more

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A New Hire’s Journey

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Michael Neel had two dream jobs growing up—to be a centerfielder for the New York Yankees or to work for Southwest Airlines. While the Yankees didn’t really work out, he never lost sight of his dream to work for Southwest and his passion for the Company continued through high school. “My L.L. Bean backpack had the initials SWA, my senior quote was ‘Fly Southwest... read more

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Flashback Friday: Malice in Dallas

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Back in March of 1992 Southwest’s then CEO Herb Kelleher took it to the ring to protect one of our advertising slogans in a public event dramatically deemed Malice in Dallas.  The wrestling match all started when Kurt Herwald, the chairman of Stevens Aviation, sent a letter to Herb challenging him to an arm wrestling match for the rights of the phrase “Plane Smart”. ... read more

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Destination Bracket: A late switch due to destination tending

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Destination Select, the governing body of the committee behind the RRPI (Rapid Rewards Performance Index) has made a late disqualification involving Cabo San Lucas/Los Cabos. The fact that two cities were billed was deemed to be destination tending. This destination tending happened when the committee was tipped off at the last second, resulting in an automatic loss. Since the... read more

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Destination Bracket: The One Seeds

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#ihateyouroneseeds.  We hear you.  Everybody loves an underdog.  It’s lonely at the top for our four one seeds, but the selection committee feels strongly that their place is right and just in each region.  And haters gonna hate no matter what.  But for those needing a little more insight, here’s why your favorite city isn’t number one. Salt Lake City: has your... read more

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Southwest: The Magazine’s March Freedom Story … Thomas Bakewell

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When Thomas Bakewell started Bakewell Consulting in 1990, Southwest immediately became his carrier of choice. Much like the airline, he has since expanded his company with service in cities across the nation. Today, Thomas’ business is thriving. He travels at least twice a week to visit clients from Los Angeles to Washington, D.C., and he recently authored his first book,... read more

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