When I got this batch of photos from Boeing, I was really excited, and I hope you will be too. All that metal and hard work seen in previous photos has come together to produce our first 737-800. Before I get into the fun, I think a word of thanks to all the Boeing workers and those of their suppliers like Spirit Aerospace in Wichita is appropriate. Their efforts and dedication... read more
Everything
Flash Forward—Part Seven: It’s an Airplane! The Continued Progress of Our First 737-800
By: Brian Lusk 
Feb 22 2012
When I got this batch of photos from Boeing, I was really excited, and I hope you will be too. All that metal and hard work seen in previous photos has come together to produce our first 737-800. Before I get into the fun, I think a word of thanks to all the Boeing workers and those of their suppliers like Spirit Aerospace in Wichita is appropriate. Their efforts and dedication... read more
Making a Difference in the Lives of Families Facing Serious Illness One Ticket At A Time
By: Marilee McInnis 
Feb 22 2012
What does a patient
do when they need specialized treatment at a hospital that is thousands of
miles away from home? Often these patients are forced to travel for treatment
without their families or caregivers, and the travel expense can too often be
prohibitive. That’s where the LUV airline has the opportunity to step in.
Southwest’s Medical Transportation Grant Program seeks to lessen... read more
From Eye of the Tiger, to Now: 30 years in MCI
By: Jackie Stevens 
Feb 22 2012
When I think
back to 1982, I remember that Survivor’s “Eye of the Tiger” blared from boom
boxes and Chariots of Fire took home
four Academy Awards. Also in 1982, Southwest began service to Kansas City
International Airport with just six daily nonstop flights.
Today, Southwest
is excited to celebrate 30 years of collaboration with Kansas City. We have
seen much growth in our relationship with... read more
Partnerpalooza is Here!
By: Lilah Howard 
Feb 21 2012
Dr. Evil made the number famous in “Austin Powers” with his “1 MILLION DOLLARS” ransom. Southwest Airlines Rapid Rewards® is making the number famous by awarding up to 1 MILLION RAPID REWARDS POINTS with Partnerpalooza III!Partnerpalooza is back! While much remains the same, there are some new and exciting components this year. The more Members who register for the promotion, the bigger... read more
Going Green At Work
By: Marilee McInnis
Feb 21 2012
Did
you know that our Headquarters Building received an Energy Star rating from the
Environmental Protection Agency for energy efficiency? Our Facilities
Maintenance Team has done an awesome job helping us Green Headquarters with
sensor lights, compact fluorescent bulbs, and many other features, so thank
you!!
But, there is more to being Green than how a building performs—it’s also... read more
Shhhhh…..the Fall 2012 Schedule is now available for sale through Nov. 2, 2012!
By: Bill Owen 
Feb 20 2012
Today we published the Southwest Airlines and AirTran
Airways schedules out through Nov. 2, 2012, making 256 days of travel available
for sale. The majority of this Schedule is
in October, a month known for a number of things: great weather … football … fall foliage … and
no major changes in Customer demand!
This new schedule reflects those subtle changes. In fact, the... read more
Flash Forward—Part Six: Sky Interior Installation on Our First 737-800
By: Brian Lusk
Feb 20 2012
I hope you are looking forward to
these packets of photos from our friends at Boeing as much as I am. Aside from the larger cabin and revised
galleys, the most anticipated difference between the 737-800 and our existing
airplanes might be the Sky Interior that was first developed for the 787.
If you’ve ever wondered what the
backside of those wall panels in a cabin look like... read more
LUV is in the Air. And on the Ground.
By: Michelle Olson, Guest Blogger 
Feb 17 2012
I had to travel on Valentine’s Day this year. Admittedly, I’m not a staunch believer in Hallmark Holidays, but I do believe in love and wouldn’t have minded being with my three very special Valentines instead of jetting to a meeting in San Diego. But duty called and off I went.“Who cares?” you’re asking. “Shouldn’t you be writing about business, not pleasure?”Not necessarily. In my world, they’re... read more
Study: Southwest is America's Most Desired Brand!
By: Brooks Thomas 
Feb 17 2012
I was pleased to discover yesterday that Southwest
Airlines has taken top honors as "most desired brand" in a recent
study, published today in Forbes Magazine.The study, put out by a neuromarketing firm named
"Buyology," is rather unique, in that it uses a technique called
"latency response" to garner results.
The method, in essence, makes the subject choose quickly before
conscious thought... read more
Flashback Fridays: Origins of the Boeing 737—Part One
By: Brian Lusk
Feb 17 2012
The “Originals”: The 737-100 and 737-200
As we prepare to put our first Boeing 737-800 into service and on the heels of our announcement as the launch customer for the 737MAX, I thought it might be fun to take a step back and look at the heritage of this magnificent airliner. Michael Lombardi, Boeing’s Corporate Historian, selected these images for us, and I will share them with you... read more
Diet Dr Pepper on a LUV Jet Near You!