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The Proof is in the Pudding

Feb 21 2008

For all the "numbers" junkies out there, this little snapshot shows how our Customers responding to our recent enhancements and announcements. The proof is in the pudding with these Southwest records:

As some of you may recall, On Nov. 8, 2007 we launched several new products including our new fare structure, a new way to board our aircraft, and the extreme gate makeover.

· This was also the largest booking day EVER for Southwest Airlines, across all channels (southwest.com, Reservations, etc). Woo-hoo!!

In December, many of our top airports like Philadelphia and Oakland continued to get great ratings from our Customers–during our peak operating time. Specific examples of what percent would be likely to recommend us to friends and family (giving us at least 7 out of 10 on a 10 point scale) for travelers on Dec. 10 are listed below:

· SFO - 90 percent

· PHL - 94 percent

· OAK - 95 percent

Jan. 9, 2008 – just two short months later – we optimized our flight schedule systemwide and announced new nonstop service to six new cities from the Mile-High City (Denver).

· This announcement spurred the second largest booking day EVER for Southwest Airlines.

· Denver bookings soared 169 percent over last year and 76 percent over the week prior.

I love fact hunting more than anything. : )

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Comments

When is Southwest going to add Minneapolis???

  • V. Allen (not verified) — 02-21-2008 at 07:17 PM

I'm a Denver customer, so glad that you're providing good alternatives to big airlines (one especially that shall remain nameless). I appreciate your rethinking the boarding process, but I fail to see the point in assigning places in line but not actual seats. Frankly, it doesn't help all that much. I mean it's nice to have your place reseved in line but it's MUCH better to have an assigned seat. Please reconsider going with preassigned seats!

  • Anne (not verified) — 02-21-2008 at 08:29 PM

I'm glad I'm not the only one who wants to see Southwest Airlines in Minneapolis. It would be even better if they were at the HHH terminal. Never have a wait at security. All Southwest has to do is go to key cities like Chicago, Kansas City, and Denver to start with. This would allow you to fly to 90% of Southwest cities with just one stop or less. You could probably do it with two planes out of MSP.
Sun Country at MSP really isn't a discount airline and Northwest rips off everyone when they get the chance.
Please Southwest, listen to what your customer want.

  • Steve (not verified) — 02-22-2008 at 12:37 AM

i'm sure this is the wrong place to ask, but i've searched and searched for an answer and found nothing. can i bring my cat to fly with me? and how much will it cost?

  • jack jarrell (not verified) — 02-22-2008 at 11:08 AM

I agree that Philadelphia is a great airport -- why don't you offer service to/from Hartford anymore? This really sucks.

Steve:
First off, what a great post time! 7:37pm!
Second, SWA does not allow pets to travel unless they are a service animal. Our Contract of Carriage outlines that on page 21. See it online at http://www.southwest.com/travel_center/contract.html

Safe Travels
Justin Noble
SWA Internal Audit

  • Justin (not verified) — 02-22-2008 at 04:42 PM

What US CITY is a leading supplier to the aerostructures manufacturing business of which SWA does not offer service????? *** WICHITA KS. ***
To my friends at SOUTHWEST, there is a MARKET in WICHITA!!!
SWA is known for it's short haul flights, so why not look at STL - ICT, DAL - ICT, TUL - ICT, MDW- ICT, DEN - ICT.

Hey Jack go to http://www.southwest.com/travel_center/animals.html

Southwest Airlines does not accept live animals in the aircraft cabin or cargo compartment other than fully trained assistance animals accompanying a person with a disability or being delivered to a person with a disability.

  • Steve (not verified) — 02-23-2008 at 12:44 AM

For Jack that was looking for info on his cat...

http://www.southwest.com/travel_center/animals.html

The short answer is that Southwest does not carry live animals other than
assistance animals for the disabled.

  • Kerry (not verified) — 02-23-2008 at 03:08 AM

Its great that you added service to Denver and Minneapolis. BUT Southern Illnois University in Carbondale is the most underserved univeristy community there is. Their student population is from Chicago, and other communities surrounding Chi . Yet the only way to get there is a 6 hour drive or a 8 hour train ride. Midway Airlines flew down there before they moved. How about giving the stuents and their parents a break and letting them fly from Chicago to Carbondale, Il and frm St. Louis to Carbondale?

  • geri (not verified) — 02-24-2008 at 07:23 AM

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