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Archive for April, 2010

Flashback Fridays–A Last Look at Southwest Airlines’ Birthplace

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This edition of Flashback Fridays is a bit different in that for the most part, the photos were taken just a few days ago, but the story is literally as old as Southwest Airlines.  Take a look at the photo below because, chances are, the scene it depicts is now gone forever.  Oh what a scene it represents though.  In a physical sense, this is Gate 23 on the North Concourse... read more

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Inside Spirit’s May Issue

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Here at Southwest Airlines Spirit magazine, we sometimes get asked why we don’t put more big-shot types on the cover. We do put celebrities on the cover, occasionally; the first issue I worked on had the great Tony Bennett.  But just as Southwest is different from other airlines, Spirit is different from other magazines. Our motto is Simple, Useful, and Fun. Any celeb who... read more

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Project Panhandle

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You may have seen the video of the building of Florida One, but did you stop to think about how the plane was kept secret and got to Tampa? On this episode of Red Belly Radio, I interview Director Flight Safety, Captain Jeff Hamlett who was one of the pilots that flew the plane from its hiding place in Louisiana to the first stop on the all-city-tour of Florida. Some of the... read more

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Southwest Airlines Helps Keeps the Dream Alive

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On January 12, 4:43 local time, a catastrophic magnitude 7.0 earthquake devastated the island nation of Haiti. When the dust settled, approximately 250,000 people died, another 300,000 were injured, and a staggering three million people were left homeless. The destruction this event left behind will be felt for generations to come. One of the countless groups affected by... read more

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A Very Special Photo Shoot at Southwest Airlines

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Everyone knows Southwest has a well-deserved reputation for unparalleled Corporate Culture – that usually involves FUN, being a maverick, and  doing whatever it takes.  That was never more true than with a recent photo shoot with our Board of Directors for FORTUNE Magazine’s annual FORTUNE 500 Issue on newsstands now.  Olga Romero and I led a cast of thousands - well,... read more

SCHEDULE NEWS–ADDED SERVICE COMING IN THE SECOND HALF OF 2010

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A quick schedule surprise--we're adding service beginning at summer's end!  One seasonal market that's being extended ... and two brand new routes that tie two of our newest markets to one of our oldest and most successful ones. When we announced the seasonal resumption of nonstop Baltimore/Washington(BWI)-Los Angeles(LAX) service starting on May 9, we planned to end it... read more

Florida One Pictures

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Our folks in Florida sent some photos back of today's unveiling of Southwest Airline's newest specialty airplane, Florida One:

Flashback Fridays–Southwest Airlines Fare War for El Paso

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Throughout our 39 years of operation, Southwest Airlines has been involved with many famous fare wars, but some of those conflicts have been more local in nature.  This week, our guest author, Teresa Laraba our Senior Vice President Customer Service, takes us back to a fare war "on the border." Most recently, a Fare Sale has meant a rush to the Internet by our... read more

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Working with Southwest Airlines to Save Wildlife

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At the National Wildlife Refuge Association we're excited to partner with Southwest Airlines this Earth Day and for Volunteer Week!  Together, NWRA and Southwest have teamed up to promote volunteering on national wildlife refuges in Florida and across the country.   America’s national wildlife refuges--there are 545 in all states and territories--are the perfect place... read more

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New Options on southwest.com

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Today, we began selectively offering two products to Customers in the air booking section of southwest.com.  As Customers finalize their ticket purchase, some of them will see the option to purchase EarlyBird Check-in, a service Southwest Airlines already offers, and Trip Protection, a new service through a partnership with Access America.  To ensure we maintain the best... read more

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