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Archive for August, 2010

Back to School, My Two Best Schoolyears…Ever

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If you are of college age, you probably are getting ready to head back to school.  Or maybe you are a parent getting your kids ready for another school year.  This time of year, Southwest Airlines acts like a big blue and red school bus taking college students back to their campuses.  You are also creating memories that will be important to you when you are an old codger... read more

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Southwest Airlines One Report: Reducing Our Environmental Impact with Efficient Operations

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This is the final blog in a series of posts about our new Southwest Airlines One Report ™—a single report on our triple bottomline of Performance, People, and Planet adhering to Global Reporting Initiative standards. As an airline, being Green isn’t always easy.  Considering that the majority of our carbon footprint is fuel burn, it’s important for Southwest to not... read more

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Southwest Airlines Helps Next Generation Leaders

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I hope you are interested in some great information about one of the strategic alliances that Southwest Airlines has with the Congressional Hispanic Caucus Institute (CHCI).  CHCI is the premier Hispanic non-profit and non-partisan 501(c)(3) leadership development organization in the country, whose mission is to Develop the Next Generation of Latino Leaders. Southwest... read more

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Southwest Airlines Day at Wrigley Field This Monday

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You might have seen our blog post a few weeks back about the Chicago Cubs Trading Places with our Chicago Employees and meeting our Customers. (If you missed it, click here.) Now it’s your turn, Cubs fans! As the Proud Sponsor of the Chicago Cubs,  look for the Southwest Airlines yellow tent at Wrigley Field  at the corner of Addison & Sheffield this Monday from... read more

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Flashback Fridays–Southwest Went Hollywood in 1973

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On our internal video newscast this week, we are highlighting our Branded Entertainment program where Southwest features prominently in a television series or in a movie.  Thanks to our Branded Entertainment Team, Southwest is featured prominently in the new movie Going the Distance which opens on September 3.  One of our most successful Branded Entertainment relationships... read more

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I’m Ready For My Close-Up

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Have you ever spotted a Southwest aircraft in a TV show or movie? This is no accident. Southwest’s Marketing and Communications teams spend part of their time making sure that when our planes and Employees are shown in TV and film that we are represented properly and that our brand is well represented. After all, it is a very valuable brand and we don’t want to be... read more

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Going Green: Thank You For Helping Southwest Airlines Be Green

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DING!  The fasten seatbelt sign just came on and you are starting to see something more than an endless field of clouds.  It’s time for the Flight Attendants to come through the cabin one last time to pick up any remaining items.  If you’re like me and Green is on your mind, why are the Flight Attendants accepting newspapers and drink cans in a black trash bag?? ... read more

Walking for Youth, Southwest Airlines Salutes Jimmy Wayne and Project Meet Me Halfway

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January 1, 2010.   Do you remember where you were?   Maybe making those infamous resolutions, cooking black eyed peas, or watching football with the family!    Whatever you were doing that day, you most likely enjoyed the first day of the new year from a warm home somewhere across the country. Sadly, while most of us celebrated and looked ahead to all that the new year... read more

Flashback Fridays–Early Star Power on Southwest Airlines

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I thought I would “mine” the back issues of Southwest Airlines Magazine one more time because as I was researching last week’s post, I kept running across photos of “unusual people” who were flying our first flights.  I mean unusual in the best possible sense as referring to those folks who are either famous or wearing costumes of some sort.  As you can see from... read more

Starwood Is Checking In to the Rapid Rewards Program!

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Rapid Rewards is thrilled to welcome Starwood Hotels & Resorts Worldwide, Inc., and the Starwood Preferred Guest (SPG) loyalty program to our list of Partners. Now, Rapid Rewards Members can earn credits for eligible stays at St. Regis®, The Luxury Collection®, W Hotels®, Le Meridien®, Westin®, Sheraton®, Four Points by Sheraton®, Aloft® and Element® hotels.... read more

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