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Archive for October, 2010

Giddy up, partner! Our Cowboy is Reaching for the Skies

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The anticipation’s been killing you!  For more than a month now, we’ve been wondering what Gary Kelly and the Gang would be for Halloween.  Did you suggest the winning costume?  There were several ideas from Customers on Nuts About Southwest, and the post about Gary’s Halloween costume on our internal site has more comments from Employees than any other post. Lots of... read more

Flashback Fridays: A Look at Southwest Airlines’ 17th Year

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This week, our friends over at AirTran are completing their 17th year, and I thought it might be interesting to “flashback” to what Southwest was like on our own 17th birthday back in 1988.  We began the year with 75 aircraft and 5,765 Employees.  (AirTran currently has 138 aircraft and about 8,000 employees.)  The year previous, we had opened two new cities,... read more

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Southwest Airlines Media Day 2010: FREEDOM ARRIVES AT LIBERTY MARCH 27TH!

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Southwest will bring our brand of Freedom, Low Fares, and GREAT service to Newark/Liberty International Airport beginning March 27!  Initially, we’ll offer six weekday roundtrips between Newark and Chicago and two daily roundtrips between Newark and St. Louis, with connecting service beyond Chicago and St. Louis to 48 other Southwest destinations.  Later in the year,... read more

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Southwest Airlines Media Day 2010: WiFi Details (Including Price) Revealed

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In my last WiFi post, I promised that we would reveal the remaining details, including the price, in late October. Today, I am pleased to announce that, after many months of price tests, Customer surveys, and industry observations, we are revealing a special introductory flat rate of $5! That's right ... for only $5 you can have full access to the Internet from departure to... read more

¡HOLA VOLARIS! ¡Y HOLA INTERNATIONAL CONNECT!

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Effective November 12, you’ll be able to buy tickets to, from, and within Mexico at southwest.com!  We’re partnering with Volaris, Mexico’s second-largest airline, in order to offer our Customers connections between cities in the Western part of our network and five of Volaris’ Mexican destinations—Cancun, Guadalajara, Morelia, Toluca/Mexico City, and... read more

More From Media Day

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Next up, we have a question and answer session about AirTran with Mike Van de Ven, our Executive Vice President and Chief Operating Officer,  Bob Jordan, our Executive Vice President Strategy and Planning, and Jeff Lamb, our Senior Vice President Administration and Chief People Officer.  Don't forget that you can watch the proceedings live at our Facebook page under the... read more

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Southwest Airlines Media Day 2010: Brand Strategy Update

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Today is an exciting day for me, as I get to represent the nearly 35,000 Employees of Southwest to all the bloggers and journalists attending our annual Media Day event!  As Employees, we all know what an amazing Brand we are so privileged to work for. Today, I shared with our media partners the outstanding results of our efforts in building our legendary Brand. We opened... read more

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Media Day First Presentation

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The presentations have just started.  Kevin Krone, our Vice President Marketing, Sales, and Distribution, is speaking about the status of the Southwest Brand.

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Checking in to Southwest Airlines Media Day 2010 With Gowalla

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I recently added a rare headdress to my personal collection of items on Gowalla.  For those of us on the Southwest Airlines Emerging Media Team, mine was a huge find. Perhaps I'm getting ahead of myself.  This is Media Day, and I'm undoubtedly burying the lead. Southwest Airlines is partnering with Gowalla for Media Day 2010, just the beginning of a beautiful relationship. ... read more

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Welcome to Media Day at Southwest Airlines

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Media Day is about to begin. Media representatives from all over the country are attending the event here at Headquarters, and our Senior Vice President of Culture and Communications, Ginger Hardage, is about to greet them.  We have a very full agenda today, and my colleague, Brooks Thomas, and I will be live blogging throughout the day, including posting some blogs from our... read more

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