Gregorio Giorgo is currently taking a Business Senior Seminar class and recently he and his peers read a 2013 case study about Southwest Airlines. ...
Southwest’s Cofounders got together in 1967 to discuss their idea for a new airline that would bring the Freedom to Fly to America, and when Rollin King finished sketching out the idea on a cocktail napkin, Herb Kelleher told him, “Rollin, you’re crazy. Let’s do it!” Much the same thing happened when we presented the idea for this blog to Southwest’s Leaders. They thought we were crazy—but hey, we are nuts, and we’re doing it! The same thing happened when we decided to expand our initial blog into the current version of Nuts About Southwest that you see now. So, from deep in the heart of Texas, we say “Howdy” and welcome you to Southwest’s homestead in the blogosphere. (By the way, in case you stumbled upon this site by accident and were looking for our regular web site, southwest.com, this link will take you there: www.southwest.com.) Our goal with the new Nuts About Southwest remains to give our visitors the opportunity to take a look inside Southwest Airlines and to interact with us. This is as much your site as it is ours, and we have expanded our Emerging Media Team to represent an even more diverse cross-section of our Company.
We want to build a personal relationship between our Team and you, and we need your participation. Everyone is encouraged to join in, and you don’t need to register to read, watch, or comment. However, if you would like to share photos or videos or rate a post, among other things, you will need to complete a profile.
Southwest Employees try to Live the Southwest Way by displaying the Warrior Spirit, acting with a Servant’s Heart, and embracing a Fun-LUVing Attitude. We will try to do our best to ensure that this site displays those qualities, and we want our home to be a fun place to learn about what we hope is your favorite airline—Southwest, of course. You are the “other half” of this blog, and our Team can’t wait to communicate with you, so get busy posting.
This is the point where we insert the “fine print” and discuss the guidelines for posting. Nuts About Southwest is a moderated site because we want to ensure that everyone stays on topic—or at least pretty close to it. We would LUV for you to post your thoughts, comments, suggestions, and questions, but when you post, make sure that they are of general interest to most readers. Of course, profanity, racial and ethnic slurs, and rude behavior like disparaging personal remarks won’t be tolerated nor published.
Even though Nuts About Southwest is moderated, we pledge to present opposing viewpoints as we have done since our blog first went “live” several years ago, and we will strive to keep posts interesting, diverse, and multi-sided. Our Team wants to engage in a conversation with you, but not every post will receive a response from us. However, we encourage you to respond to our bloggers and to the comments of other individuals. We also ask that you be patient with our Team for a response. Some of our bloggers are Flight Crew Members, so they may delay a response for a few days while they are “on the road.” (Actually should we say “in the air”?) Don’t forget, the fact that they are on the frontlines ensuring that our Customers get to their destinations safely and comfortably is the very reason that our Crew Members’ posts are interesting.
One final disclaimer—Nuts About Southwest is not the forum to address personal Customer Service issues. All of us have “day jobs,” and we simply don’t have the resources through Nuts About Southwest to resolve individual concerns. Even though this is not the forum, Southwest is eager to resolve your concerns. Our Customer Relations/Rapid Rewards folks want to assist you, and you can contact them through one of the means listed at our Contact Page. For reservations, please visit southwest.com or call our Customer Support & Service (formerly Reservations) folks at 1-800-I-FLY-SWA (1-800-435-9792).