Starting today (Monday, January 15), you will see a new look on our primary web site, southwest.com. All of the most popular booking features are right there on the home page. With a single link, you can access Book a Flight, Check-In Online, Check Flight Status, and View or Change Your Flight. In addition, you have clear access to your MySouthwest account from the new home page, and because Southwest is all about low fares, our new "Fly For Less" page will allow you to find the most up-to-date specials. If you are interested in the latest news about Southwest (and I am guessing that most of you are since you read our blog), visit the "What's New" page. We have also revamped the menus at the top of the home page so you can easily find more Special Offers, Rapid Rewards information, and Travel Tools.
We want the home page to belong to you, and the page will feature photos from our Customers and Employees. As a big fan of this blog and having read most of our Customer letters over the past almost 36 years, I know how creative you are, and now, southwest.com offers you the opportunity to contribute your favorite Southwest travel photos. Please stay tuned to the site for details.
Like any innovation, the new southwest.com is the result of a lot of hard work by our Marketing and Technology Employees, and you have had a hand in the redesign of the site. We used your feedback, along with surveys, focus groups, usability tests, and web site reviews to incorporate a design that features what you value most: improved ease of usage and quick access to the information that you need the most through a simplified layout.
If you haven't done so yet, take a gander at the new southwest.com, and while you are there, why not take advantage of our low fares by booking a fun trip to a new destination?
Comments
I luv the changes!
Colleen,
I just took a gander...
WOW! It looks cool! As time permits, I'll have to check it out more thoroughly, but I'm impressed so far!
One minor suggestion: how about a "search" field on the home page?
More when I have time!
Thanks for the fantastic update,
Kim :-)
the look and feel of the new site is very clean and efficient. i would recommend reducing the size of the main body of the landing page (i.e. book a flight, check in online...) so it does not require you to scroll down to see the entire page.
my personal preference would be to have the "my southwest" at the top rather than the bottom.
in any case, i love the site and think you have the best one from a functional standpoint
The new look is great and finding things is so easy! However, the home page doesn't fit neatly into my screen, so i have to scroll up/down and side to side to read the page. Is there anyway to make it fit better?
I love the new look. Fabulous!
I also have to say how much I like flying your airline. If you look at the last year, you can see I fly it a ton. Anytime I have to travel to one of our offices that isn't in a city Southwest services, I always think, WHEN WILL THEY GET HERE?!?!?!
Thanks,
Jeff
This revamped website is a absolutely so much better! Everything is right at your fingertips and so it is easier to select what you need to do. Congradulations to the staffers who worked on this.
Your New Look is Great! Much easier! As usual Southwest Soars Higher all the time. Norma
I like the new look. It is cleaner, brighter and more welcoming. The tableless design is wonderful.
That having been said, it is invalid XHTML, so it has the wrong DOCTYPE. Element names need to be lowercase and link, image, and br elements (to note a few) need to be closed. The XHTML XML namespace attribute is missing, but the java namespace is defined (oddly.)
My hands are not clean, though, as I send XHTML 1.1 as text/html.
http://www.w3.org/MarkUp/2004/xhtml-faq#mime11
All things considered, it is much better. Well done.
I like the look, but can't book a flight using the Mozilla browser!
Please fix your website. Thanks
Like the new look! One suggestion from a web product manager... I think the core use case for the majority of people coming to the site is to look up prices/book a flight. I'd have the book a flight option pre-selected so that the form div is displayed by default when a user comes to the site. Otherwise, it's nice.
Post new comment