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Behind the Scenes Blog Queen

Jun 15 2007

 pb-sweetgirl.jpg

When I left Public Relations a year ago, the blog had launched just two months earlier and was still an infant. It was hard to leave my "baby" behind to take on a new job role in Marketing, but I left it in very capable hands. I know most of you know Brian, a.k.a. "Blog Boy," but I'd like to introduce you to the other person who works tirelessly, day in and day out, to make sure this blog is fun, interesting, and a bit wacky.

Paula Berg is our behind-the-scenes Blog Queen and I recently went behind her back and asked some of her friends and Coworkers, "Who is Paula Berg?"

Paula Berg is...

...the most real person you will ever meet, the first person people put on their guest list when throwing a party, adorable, honest, creative and brilliant!

Submitted by Brandy King, Coworker and PR Manager

...passionate about this relatively new concept--the blog--that allows Customers and Employees to connect on common interests.  She is tireless in her efforts and understands how important it is for companies to be transparent in their communications with Customers.

Submitted by Ginger Hardage, Sr. VP of Corporate Communications

paula-smile.jpg...Paula is a true friend and the best person in the world to travel with.  I don't think I could trek through Iceland, get stranded in Frankfurt, or get left by the bus in Vienna with anyone but Paula.  She makes every moment count... 

Submitted by Marilee McInnis, Coworker and PR Manager

...nice enough to post my jokes so she can't be all that bad.

Submitted by Jill Howard-Allen, Manager Business Support Projects and "Nuts" Blogger

paula-and-whitney.JPG...the best story teller that has ever walked the Earth.  No one else has her cornucopia of knowledge about waxing, ethnic men, jalapenos, Central Market, body wraps, drinking, political movies that only air at 2 am, and making friends with strangers.  Can't wait to read her book!

Submitted by Whitney Eichinger,Coworker and PR Manager

...wacky, off-the-wall, immensely talented, big-hearted, dedicated, and the perfect 'audience' for my puns.  When she gets this certain twinkle in her eye, I know that she is about to share one of her unusual "Paula" stories that almost always leave me LMAO.

Submitted by Brian Lusk, "Blog Boy" paula-and-ice-cream.JPGand Manager of Customer Communications/Corporate Editor

...a future President of the United States

Submitted by Chris Mainz, co-worker and PR Specialist 

...the best storyteller you will ever meet. No topic is taboo, and she's not afraid to laugh at herself, which makes her an immensely enjoyable person to be around (and here at Southwest, we work a lot, so we're around her A LOT!!).

Submitted by Linda Rutherford, VP of Public Relations and Community Affairs

I posted some pics of Paula so you can buy her a drink if you ever run into her at a Southwest airport. I promise you that it will be entertaining. You'll leave with some great stories and a new friend.

Thanks, PB, for keeping the blog alive behind the scenes. You rock.  paula-and-angela.JPG

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Comments

Girl! You are awesome! Keep up the great work!

  • Steven (not verified) — 06-15-2007 at 02:11 PM

Paula Berg is...

...blessed with her own page'o'quotes at thinkexist.com (http://thinkexist.com/quotes/paula_berg/). What's next? A Wikipedia entry? A fan site? (paulaberg.com is already taken -- we might need "Malice in Dallas II" with the similarly-named Boston attorney to settle that issue) Inclusion into Bartlett's Familiar Quotations? :D

  • Drew (not verified) — 06-15-2007 at 02:14 PM

Kudos to Paula, Angela and the entire communications team down there at Southwest for making this an enjoyable as well as informative place to stop by.

You would like to know that at the New Media Summit event that we put on last week with Cisco, this blog was brought up several times in conversations and SWA was one of the companies that "gets it" when it comes to New Media. Keep up the great work!!

Paula,
You're awesome, smart, fun and a neat person to know! You definitely deserve this "shout-out" from Angela, and I'm honored to be your friend!
Best wishes always,
Kim
External Blog Boy :)

  • Kim Seale (not verified) — 06-15-2007 at 07:24 PM

I would like to see a blog about what cities people here would like to see Southwest fly to that they don't already go to now. I fly to MSP a lot but wait for DING specials to Chicago's Midway from BWI or IAD then switch to another airline but it would be nice if SWA went there. I'm stuck paying taxes twice but it's still less than other airlines charge sometimes.

  • Steve (not verified) — 06-15-2007 at 11:05 PM

Oh you guys! I feel so LUVedÃ

Paula Berg is...

Absolutely a FUN luving girl! She has this incredible aura around her and a glow that lights up a room as soon as she enters. Her hospitality is awesome, her sense of humor is impeccable, and she is an incredible conversationalist.

Jedi Blog Master

Can I have your autograph?? Whenever you are in SAN and i am actually there i will have to buy u a drink....keep up the good work.. this blog has brought me new friends.....

USS BLOG BOY

  • francisco delgado (not verified) — 06-16-2007 at 03:22 AM

Paula Berg is a person whose name I use to obtain news on Southwest that doesn't always come in under Southwest Airlines. I also use Whitney's name to do the same thing. Great job both of you.

  • Scott near SMF (not verified) — 06-18-2007 at 12:04 AM

Soooo... who is going to be the first author of the Paula Berg Wikipedia entry?

  • Scott near SMF (not verified) — 06-18-2007 at 12:06 AM

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