
Catching Flies
Catching Flies
Tom Greer, airport director at Monterey, CA (MRY) is one of my favorite people in the aviation world. Like me, Tom is from a suburb of Birmingham (BHM). Unlike me, Tom has at his disposal a litany of Southern sayings that are deeper in meaning than you might at first realize. One of my favorites of these is, "you catch more flies with honey than with vinegar."
The first time I heard Tom say this, I wondered out loud whether this knowledge was the result of some deranged but detailed experiment he had conducted while a student at Auburn University - you know, something to pass the time until football season. After a few minutes, though, I realized that what Tom meant was that when you are trying to persuade someone to do something, and you have a choice of doing it either in an unpleasant way or in a pleasant way, the pleasant way is almost always more effective.
I was reminded of this last week, while on vacation in Europe. I had bought tickets on one of the relatively new low fare airlines whose choice of name implies that, by the time they started flying, all the really good airline names were already taken. Anyway, the flight attendants were doing their safety announcements, and pretty much nobody was paying attention. The head flight attendant, realizing this, addressed us in that tone of voice I reserve for when I am really annoyed with my children (every parent will know what I mean). "These announcements are for your benefit, not ours." Wow! May I have little oil with that vinegar? What next - listen because I said so?
Two thoughts immediately came to mind. First, I could not imagine the "traditional" airline that birthed this low fare subsidiary making such an announcement on its "mainline" flights. They wouldn't dare, but since we were low fare customers on their low fare offspring, it was somehow okay, they seemed to think, to treat us like children.
Second, I could not help comparing this experience to the humor I have so often witnessed our own Flight Attendants and other Customer-contact Employees choose in similar situations - honey as opposed to vinegar. I was suddenly very aware of how much our brand image is dependent less on our advertising, color scheme, or even fares than it is on how our Employees treat our Customers at the point of contact. I was at that moment quietly happy and proud to be an Employee of Southwest, where we offer fares low enough that you can afford them even if you are a child, but don't we don't treat you like one.
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Comments
I think the FA's words adequately express the feelings of many FA's flying today. When it comes time for the "safety spiel," the only people paying attention most of the time are your first-time flyers and your "Nervous Nellies." I would bet that if you surveyed a group of FA's, most feel like the safety announcement is the least respected aspect of flying. I try to make a point to make eye contact with the FA during their spiel, just so that they know someone is listening.
No, mainline FA's probably wouldn't say such things aloud, but I don't doubt that they think it.
I fly a lot & really, really LUV it, & I notice that a lot of passengers-Customers-don't watch the safety demonstration.
Even though flying doesn't scare me, I still always watch. As for me, my two pet
peeves when flying are when Customers don't watch the safety demo, & when they unbuckle their
seat belts before we've arrived at the gate & the Captain has turned off the fasten seat belt sign.
This message has been brought to you by a future Southwest flight attendant!
Southwest LUV!
:)
I should have added this to my comment earlier, but last summer, I was flying home from Baltimore (not on Southwest, though I could have & should have; not that the airline I flew is terrible, but Southwest is my favorite!). On my flight from BWI to DAL, a mother & her early elementary age looking daughter sat across the aisle from me. After we landed & taxied off the runway, this girl unfastened her seat belt & stood up on the floor between her seat & the one in front of hers. I don't think the Captain had yet made his announcement to keep selt belts fastened, but the mother never told her daughter to sit down & buckle up! That irritated me, & I wish we had been sitting close enough for the flight attendants to see it & say something!
This question may be off topic, but how many of you flight attendants serve Deaf customers? I sign (my BA is in Deaf Services with a Sign Language interpreting minor; plus, my church has a Sunday School class for Deaf & Hard of Hearing that I'm a member of & we have an interpreter who comes twice a month to interpret Sunday School & the second worship service at 11:00), & I hope to serve some Deaf customers when I become an FA!
when I become a flight attendant!
*Ignore that at the very end where I said again "when I become a flight attendant!"
As a fellow Alabamian (also from a "Over the Mountain" suburb of Birmingham-Mountain Brook), I appreciate the references to Southern sayings. You don't hear a lot of that down here in Florida. It's funny- the more south you go in Florida, the more you feel like you are NOT in the South! Other sayings that get weird glances are "That dog'l hunt" and any reference using the word "yonder". I will freely admit that in Customer Service, the honey vs. vinegar analogy holds true. I will bend over backwards and maybe even break or bend a "rule" for someone who is genuinely nice. If we have wronged a Customer, they have every right to be upset- but it is how they express their anger that will determine whether they will be "processed" simply for the sake of removing them from your presence, or whether they will be "WOW'ed" with the responsiveness and compassion that they probablly deserve. Screaming at people to get what you want will only get the person that is trying to help you so riled up that they just want you gone. Calmly explaining your situation and why you think it's wrong will get you a lot farther than screaming and cursing.
And by the way- after hundreds and hundreds of flights; I watch and listen to the safety announcements. Making eye contact and nodding let's that F/A know they are respected. Plus- it's funny to see the different personalities- especially when you get a good veteran crew on a SWA flight. those old jokes are still so corny that that they are funny.
Seriously-anyone who has ever been in an actual air emergency will tell you that Flight Attendants are highly trained professsionals who are much more than a drink and snack server!
Hi
Would someone be able to print the personal announcements,I am interested in it word from word.Thanks
donna chgo 10/28/06
I really do LUV the way your F/A's treat the customers! I love the uniqueness and spunk that they bring back to flying!
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