We eliminated cash onboard our aircraft about a year and a half ago, and now we’re taking one more step toward becoming paperless. Effective today, we will no longer sell Drink Coupon Books at the airport.
So what does this mean for you? If you still have drink coupons, don’t worry—we’ll take ‘em! And, Rapid Reward Members who earn 16 credits will continue to receive the existing drink coupon booklets. As well, our Business Select Customers will continue to receive their free drink coupon with each purchase.
If you don’t have a drink coupon, you can purchase one of our tasty beverages on your next flight with a credit card. You can choose from Michelob Ultra to Bud Light, Coastal Ridge wines to a variety of cocktails…and more. Be sure to check our Menu in your seatback pocket for our current beverage list and this quarter’s Signature Special!
Comments
I have been flying SWA for years. I use my SWA Visa card all the time and am able to get "free flights". This spring I am flying to CA with my daughter and 2 grandsons on Rapid Rewards and wouldn't have been able to do it without the Rewards. People are always asking me how I am able to fly so regularly (They think I'm rich!) and I tell them about Rapid Rewards. It's a great idea and getting the free drink coupons is just a littler perk!
Thank you SWA for your clean planes, friendly staff, and exceptional phone personnel. I won't fly any other airline!
re-circulated coupons.... come on gary kelly stop bean counting just tell us you dont want us hard working employees to be able to have a free drink.
Is there a deadline existing purchased coupons must be used by, or are they good indefinitely?
Thanks!
Ryan
Hey Anonymous,
You must not have experience working at any airline besides Southwest. If you did, you would know that having a free ANYTHING would result in termination. I'm not sure if you saw that our company lost money over a few quarters last year. We need to be counting all the beans we can, and if it means keeping you honest, bring it on.
Kim
It's been reported that we can't use drink coupons for Monster Low Carb energy drinks after 4/1/10. Can you confirm that and explain the rationale?
The drink coupons I have in hand clearly state"1 Coupon = beer, wine, mixed or specialty non-alchoholic drink"
Since Monster Energy drinks sell for only $3 onboard, and beer/wine/liquor sell for $5 onboard, it can't be because of the cost.
Hi,
What is this I hear about not being able to use my coupons for Monster Drinks.
Thanks!
Anonymous 19:12 and worldflyer,
I asked the folks who are handling the communications on this, and I was told:
Beginning April 1, Monster Energy Drink will only be available for purchase using credit cards. We introduced Monster as enhancement to the Customer onboard experience, as well as an additional way to increase revenue onboard. However, we have had trouble evaluating the success of Monster and gauging Customer demand because of the way the drink coupon program is currently structured. So beginning April 1, Monster will be offered as a for-sale item only.
If Southwest is going 'paperless', why keep sending Rapid Rewards customers (which there are ALOT of us) drink coupon booklets? I forget mine half the time anyway. Maybe we can show our Rewards card and somehow have the flight attendents scan it or something for our drinks. I'm sure they can think of something. There is no need to give RR customers the booklets and yet NOT sell them to other customers in my opinion.
As a person who does not drink alcoholic beverages because I am allergic, I have to wonder if "gauging customer demand" (note small "c") is really the reason.
Buying others a drink on occasion is fine and well and I do it, often. Showing SWA Luv and all, and it would be nice to actually have a perk for myself.
HOPE those who are watching your nickels and dimes can appreciate there is plenty of ways to make $ on a flight. Giving away a few drinks that cost you maybe $0.50/can or less is an EASY way to keep your customer smiling. Please reconsider what is important.
I frequently travel as a business select customer. I rarely if ever drink alcohol on the flight as I'm generally on my way to a meeting or on my way back to see my children. I'm very disappointed in the decision to no longer allow the use of coupons to access the monster drink. It seems that the drink coupon for me will be a waste of paper. Please reconsider this decision.
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