
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.
VOID IN PUERTO RICO AND WHERE PROHIBITED.
1. How to Enter the Contest
a. Southwest Airlines “What Makes Your Heart Burn
for Southwest?” ("Contest") will begin on or around 10 a.m. CT on
Friday, March 9, 2012 and will end on or around 5 p.m. CT on Friday, March 23,
2012.
b. To participate in the Contest, you may enter via the following
method:
Submit a creative photo to write.southwest@wnco.com that illustrates "what
makes your heart burn for Southwest Airlines." All entries submitted
will not be acknowledged or returned. By entering, Entrant grants Sponsor an
irrevocable, perpetual, royalty-free, freely transferable license to use the
photo for all purposes, in any and all media, whether now known or hereafter
devised. Photos must not be copied. Entries may not violate any third
party rights nor use any third-party intellectual property such as logos or
background signs. Entrants acknowledge and agree that their entry does
not violate any rights of privacy or publicity and that they have the written
permission of those appearing in their photo to submit their image.
Entries must not disparage; contain material that is inappropriate,
indecent, or vulgar; or promote bigotry, racism, hatred or discrimination based
on race, gender, religion, sexual orientation. Use of any device to
automate entry is prohibited. Proof of submission of an entry shall not
be deemed proof of receipt by Southwest. Southwest Airlines computer is
the official time keeping device for the contest. Southwest is not
responsible for entries not received due to difficulty accessing the internet,
service outage or delays, computer difficulties or other technological
glitches. By entering this Contest, you agree to abide by these Official
Rules.
c. One entry per person is permitted. Any person found using
multiple email addresses to enter will be found to be ineligible.
2. Eligibility Restrictions
a. The contest is open to all legal residents of
the 48 contiguous United States and the District of Columbia who are 18 years
of age or older and the age of majority in their place of residence as of March
23, 2012. Void in Puerto Rico and where prohibited or restricted by law.
The contest is open to legal residents of the United States and is
offered only in the United States. Employees of Hertz, LaQuinta,
Southwest Airlines, AirTran Airways, the independent judging entity, and the
members of their immediate families (spouse and parents, children and siblings
and their spouses) and individuals living in the same households of such
employees are ineligible to enter or win. The contest is subject to all
applicable federal, state, and local laws and regulations.
b. Only one winner per household is permitted in any Contest
administered by Southwest.
c. Entrants are required to provide truthful information and
Southwest will reject and delete any entry that it discovers to be false or
fraudulent. Southwest Airlines will disqualify any entry from individuals
who do not meet the eligibility requirements, and Southwest Airlines will also
delete any entry received from persons under the age of 13 in compliance with
the Children’s Online Privacy Protection Act.
3. Prizes:
a. One
(1) grand prize to consist of opportunity for Winner to be Guest Judge at 39th
and Last Chili Cookoff, roundtrip
airfare for winner and one (1) guest from the closest major airport to winner's
residence served by Southwest Airlines, on published, scheduled service
(subject to Southwest Airlines terms and conditions; certain restrictions may
apply), to winner's choice of a Southwest Airlines city destination. Airline
tickets awarded will expire on 3/31/13. Grand Prize to also include a two (2)
night (double
occupancy) stay
at any LaQuinta Inn & Suites in the continental U.S., and $100 gift
certificate to Hertz Car Rental (minimum age and credit restrictions apply). Approximate Retail Value of Prize: $1050 No
prize substitutions, cash equivalent, or transfer of prizes permitted except at
the sole discretion of the Sponsor. Prize subject to availability and the
Sponsor reserves the right, at its sole discretion, to award a prize of greater
or equal value if the advertised prize is unavailable. Taxes are solely
the responsibility of the winner.
b. In the event that a prize or prize certificate is mailed to the
winner, it will be with the prior written consent of the winner and therefore,
winner assumes the risk of its loss. Sponsor is not responsible for the
safe arrival of a prize or prize certificate.
4. Selection of Winners
Decisions of judges with respect to the Contest are final. This is a
contest of skill. Your chances of winning depend on how well your entry
reflects the judging criteria, as compared to the other entries in the contest.
The judges will be judging on the following qualities:
Creativity and Originality: 20%
Entertaining: 25%
Southwest Appeal: 35% photo should reflect our Culture and Fun-LUVing Attitude.
Rules: 20% Read and complied with the official rules.
a. The top “What Makes Your Heart Burn for
Southwest?” submission will be selected by a panel of judges. You need not be
present to win.
b. Potential winner notification will be made by Sponsor via email.
Potential winner must execute and return any required affidavit of eligibility
and/or liability/publicity release in which they agree to hold Sponsor and its
parent, subsidiary and affiliated corporations, and the officers, shareholders,
directors, employees, agents and representatives harmless against any and all
claims or liability arising directly or indirectly from use of the prize or
participation in the Contest. Affidavits will be mailed or emailed based
on the potential winner’s preference beginning March 30, 2012. Affidavits
must be executed and returned within seven (7) days or prize will be forfeited
and an alternate winner may be chosen. If a potential winner cannot be
contacted, fails to sign and return the required affidavit of eligibility and
liability/publicity release within the required time period, or if a prize or
prize notification is returned as undeliverable, potential winner forfeits
prize. Upon timely completion of required affidavits and release, winners
should expect to receive their prizes in the mail by April 11, 2012.
5. Conditions
a. Payments of all federal, state and local taxes
are solely the responsibility of the winner. Winner may be required to
sign an IRS Form W-9 or the equivalent.
b. By participating in the contest, the winner agrees to have
their name, voice, or likeness used in any advertising or broadcasting material
relating to this contest without additional financial or other compensation
unless prohibited by law, and, where legal, to sign a publicity release
confirming such consent prior to acceptance of the prize.
c. Southwest Airlines is not responsible for lost, stolen,
mangled, miss-delivered, postage due, illegible, incomplete or late entries,
telephone service outages, delays, busy signals, equipment malfunctions and any
other technological difficulties that may prevent an individual from entering
or claiming a prize.
d. Southwest Airlines, in is sole discretion, reserves the right
to disqualify any person tampering with the entry process, the operation of
Southwest Airlines website or is otherwise in violation of the rules. It
further reserves the right to cancel, terminate or modify the contest if it is
not capable of completion as planned, including infection by computer virus,
bugs, tampering, unauthorized intervention or technical failures of any sort.
e. Sponsor reserves the right to make changes in the rules of the
Contest, including the substitution of a prize of greater or equivalent value,
which will become effective upon announcement.
f. Failure to comply with the Contest rules may result in a
contestant’s disqualification solely at the discretion of the Sponsor.
g. The Sponsor is not responsible for typographical or other
errors in the printing, the offering or the administration of the Contest, or
in the announcement of a prize.
h. Copies of the written Contest rules and a list of the winner
(when complete) are available during regular business hours at Southwest
Airlines, Emerging Media P.O. Box 36611, Dallas, TX 75235-1611. For a
winners list, send a self-addressed return envelope, after March 23, 2012.
All requests must be received by April 30, 2012.
6. Sponsor: Sponsor is Southwest Airlines Co., Emerging Media, P.O. Box 36611, Dallas, TX 75235-1611.



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