In the heart of Texas, 400 communication and marketing professionals gathered last week to discuss best practices in Hispanic communications.  The city: Dallas, The official airline: Southwest Airlines.  With more than 25 conferences on Hispanic social media, diversity, and professional growth, this conference became the Mecca of interchanging ideas and a forum to discuss the new trends in this market.

Representatives from McDonalds, State Farm, Ford, and United HealthCare, among many others, shared their experiences on the new emerging Hispanic audiences like the younger millennials and their affair with smart phones or the Spanglish trend to create relevant messages in bilingual online sites.

As the leading low cost airline and the best Customer Service provider in the industry, Southwest Airlines believes in communicating with its Customers in the most effective and “out of the box” way.  This conference helped me, as a Public Relations Specialist to understand the new trends of the Hispanic market and will help us create innovative communication tools.  We also wanted to showcase Dallas as a destination suited for grand events.

I’m already looking forward to next year’s event, and I’m crossing my fingers that it will be in Chicago!

Left to Right: Rosa Alonso, Founder/CEO, MyLatinoVoice.com, Aymee Zubizarreta, Manager of Public Relations, State Farm, Manny Ruiz, Conference Organizer and Co-Publisher Hispanic PR Blog, Octavio Navarro, Media Relations Manager, Ford Motor Company, and me