Thankfully, the fate of Southwest Airlines is not held in the hands of a novice like myself. We have the help of our trusty location partner Gowalla, also the official partner for SXSWi, to help spread the word.
Lest I bury the lede for all you journalists, Southwest is once again enhancing the Gowalla travel experience. We're offering the opportunity to win a free roundtrip flight just by checking in. But this time we're doing things a little differently and adding an extra treat - you also get a rare, virtual souvenir!
These Southwest Airlines Boeing 737 model planes will be spread out all over Austin, including Austin-Bergstrom International Airport and festival venues.
If you find this item, there is a chance that you have won! If you do, you'll receive this message:
Tray tables up, seatbelts fastened… okay, keep your electronic device on. You just won a ticket on Southwest Airlines! Check your e-mail to redeem your prize!