On June 24, Southwest will begin a new testing phase for Inflight Wi-Fi on the four aircraft that are currently equipped with wi-fi technology. In order to match the price of our product with what the market is willing to pay, we will be testing a variety of price points. The connection cost will range from $2 to $12 and will be determined by the distance Customers are traveling and the device they are using to connect. The cost to get online will be displayed when a Customer launches his or her Internet browser and will be applicable to Employees as well as Customers.
Let us know what you think.



Comments
How about just having a flat fee for mobile devices and a flat fee for computers? Say $3 and $6?
Will the fee be per segment or per trip? I am curious whether a Customer on a direct flight will be required to pay twice.
For people who fly a lot - can we pay a flat rate for a year's worth of internet?
I don't really even care about the price - I just want it up there and on all the planes, so I know that I'll have it when I fly! This feels like the slowest roll-out ever.
Wifi is a great idea -- I, for one, would pay for it. However, please don't let it lead to allowing cell phones -- talk about air rage!
I hoped that AT&t would provide the service
Why would you charge employees? And, $12 is too much for ANY domestic flight. Should be a single rate, flat fee. All that being said, this is exciting! Go Southwest!
Doesn't that seem a bit complicated for Southwest Airlines? Not to mention when you see the dude or kid sitting in the seat next to you gets a lower rate because of their device, there will be chaos.
I would love having the choice to connect to wi-fi on Southwest Airlines. The price point around $10 would be fine on longer flights. Make sure it works with connecting flights. In most cases, travelers would be reimbursed by their businesses. Great. Roll with it, you will not get very much price resistance.
I guess first it would nice to be able to understand why there is a cost and how good the service will be/how many connections it can handle before getting slow. I think it's a great idea but then how will that affect cell phones being on which we are now told have to be off as it affects the aircraft nav systems, etc ...
Whatever you do it has to be simple ---
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