About New York City, The Frank Sinatra standard says if “you can make it there you can make it anywhere,” and on October 5, we did make it there at the annual PRNews Platinum PR Awards event. Southwest Airlines went head to head with other companies, organizations, and PR firms in the competition, and we did amazingly well.
I’m going to start with something near and dear to my heart for the past four and a half years, and that is this blog. I know a lot of you have been reading or contributing to this endeavor over that period, and PRNews inducted Nuts About Southwest into their “Hall of Fame.” The criteria for induction are for initiatives that “have set high benchmarks for originality and execution, and will likely be referred to for years to come.” We are honored for the recognition, and we are in the midst of an upgrade that will provide you with the features you want the most.
In addition to the Hall of Fame, we also won the “WOW Award” for the Southwest Porch in Bryant Park that helped introduce our service out of LaGuardia Airport. PRNews cites our Porch efforts by saying that it “offered visitors the chance to interact with Southwest Airlines Employees, and generated brand familiarity in a city with an exceedingly competitive and crowded airspace.”
We were a finalist for the “On a Shoestring Campaign,” and our recognition was for what we called our “WOW! Sale” in which we used our social media channels as the primary means of publicizing the sale.
The biggest prize of all went to our entire Communication Department. We were selected as one of the “TOP Places to Work in PR,” and as I said, we were battling other companies and some large PR firms. This award recognizes “agencies and organizations that match their superb in-house and client PR work with equally outstanding internal efforts to support employees' personal growth and success.” PR news cited our Share the Spirit program that demonstrates “corporate social responsibility within the company and in the workplace,” and our department’s “inclusive and lively workplace, propelled by a ‘work hard, play hard’ maxim.”
The PRNews Platinum PR Awards are like our Emmys, minus the stretch limos, the red carpet, the paparazzi, and the low-cut evening dresses, but we thank PRNews for rewarding our efforts. To see a complete list of awards and participants, click here.