I take pride in that title. Maybe that is why they asked me to write this blog about our enhanced Mobile Site, or maybe it's because I'm a part of the Team that helped implement it, or maybe it's just because I haven't blogged in a while (most likely all three).
At any rate, we have been working feverishly to enhance our mobile site and it has arrived! Check out the newly augmented southwest.com mobile site. It's sure to stimulate any traveler and mobile junkies' mind. With so many new functions, I'm not sure where to start.
Previously our application allowed our Customers to check-in for their flight, cancel their reservation, contact Southwest, view our Terms/Conditions, and Privacy Policy. In addition to those, the NEW features are :
Book a Flight (Can I get a WOO HOO?)
Check Flight Status
Login to your Rapid Rewards® account
View Schedules
Link to our southwest.com homepage
Some competitor mobile sites should have icon envy when they see the new visually appealing product that we have created. We recognize that there are mobile junkies out there, like myself, who rely on their mobile devices for many conveniences these days. We want you to have these conveniences when you need to book your summer vacation, next business trip, or whatever trip you have planned. Aside from being so intuitive, our mobile site is just as safe as our web site, so you can feel secure with your purchases/transactions.

Whether over dinner, at the zoo, in an airport, in a mall, or wherever you are, we now make it super easy to book your Southwest Airlines flight. Plus, check in for your flight, check flight status, cancel your flight, view our schedules, login to your Rapid Rewards account, or go directly to our website southwest.com. Have a question? With one touch you can explore the “Contact Southwest” option to access Reservations and Information (24 hours), Automated Flight Information, Baggage Questions, Customer Relations, Cargo, Charitable Giving, Cruise, Investor Relations, Rapid Rewards Customer Service, Vacations and few more. (Whew, that is a mouthful) If you think you may have left something important at the TSA Checkpoint, there’s a number for that too.
The next thing I would like to conquer is some term related to the cramp I often feel in my hand because I use my mobile device for so many things. Am I the only one who suffers from this Mobilecrampanitis?
Go check it out and let us know what you think and what we could do next? mobile.southwest.com
To see a video of our mobile site in action click here.



Comments
Added to home screen! Yay! Only problem is that it doesn't have a pretty icon. ;)
The site Title is "untitled" when I book it on the iPhone.
Other than that, luv it!!
Your web team should add code to southwest.com to detect Berry/Iphone and transfer over to the new mobile site. For example cnn.com and espn.com, very handy for those that don't know the mobile prefix
Where's the desktop icon for the iPhone? That's the missing piece for the iPhone-enhanced site. (When I bookmark the site on my iPhone, a miniature thumbnail shows up rather than an SWA logo. )
I will be the proud owner of a Palm Pre this coming weekend. I've never even used a phone with a browser, so I'm pretty excited (I've never even had a phone that texts). I'll let Southwest Mobile be the first site I bookmark.
How about an iphone app? So surprised you don't have one, since you are the hippest airline!
Wow! This is really cool and it really works. So much better than before....and SOOOO much easier on the IPHONE!
Iphone homescreen here too - also agree it needs an eye-catching icon.
Sweet! I always thought the southwest mobile site was a bit, er... lacking.
Good job!
This is really amazing!! Great work! It's been a long time waiting for these upgrades.
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