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Raising the Bar--SI One

Feb 11 2009

 

Hello from LaGuardia Airport in New York City!  I just witnessed one of the coolest plane events ever!  We finally, after much speculation and anticipation, revealed the beautiful SI One.  This plane, N922WN, is wrapped with a temporary decal featuring the cover model, from the 2009 Sports Illustrated Swimsuit Issue. This definitely seals the deals on Southwest Airlines’ FUN and edgy factor! 


 
The cover model stepped off the plane and posed for pictures with our Pilots and Flight Attendants!  It is an absolutely beautiful plane, and hopefully you'll get to travel on this sometime soon!   Since my "Twiddles" left people guessing all day on Twitter , maybe now I need all our Bloggers and Twitter followers to send me their pics on SI One as it flies throughout the Southwest system!  Thanks to everyone that kept up with the Twiddles, I think the best detective was definitely Mike Sloane www.twitter.com/mikesloan
 
I'm working on getting the official pics from our friends at Sports Illustrated and here are some pics that we took today.  In the meanwhile, post pictures in the comment section if you can!  See yall back in Dallas!

Be sure and follow Christi's Tweets from the airplane's next stop, Las Vegas.

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Comments

That is great. Looks awesome, but the woman plastered all over your airplane makes the girl you kicked off your flight look like a nun!

  • Anonymous (not verified) — 02-11-2009 at 12:38 PM

Tacky. Would one be able to wear those clothes inside the plane?

  • Mark Walterfelt (not verified) — 02-11-2009 at 12:50 PM

Does anyone else find this kind of trashy for Southwest? Having a woman in a bikini on the side of the plane hardly seems like the epitome of the friendly, down-home airline I've grown accustomed to. This seems like something Spirit Airlines would do.

I know that Southwest does do advertising on its planes (ie Shamu 1 & 2) but at least the others are fun, whimsical, and obviously family friendly. I don't have any kids, but if I did i would be terrified at thought of my child seeing images like this while traveling. Maybe I'm just old fashioned (for a 20 year old) but I don't think that bikini models belong splashed on the side of the airplane is tasteful or right.

  • Kevin (not verified) — 02-11-2009 at 01:07 PM

That's one way to get noticed in the NYC market. Now when are you going to start service to LGA???

  • Anonymous (not verified) — 02-11-2009 at 01:15 PM

Great article, Christi! Keep up the good work. And how cool that the model came to the SI event. I wonder what the residents of Manhattan, Brooklyn, Bronx, Jersey City, etc thought when the plane was flying into LGA :)

  • Anonymous (not verified) — 02-11-2009 at 01:23 PM

um that is awesome. wish i could see some clearer photos though. these are blurry on my computer

  • hcmaker (not verified) — 02-11-2009 at 01:24 PM

Very tacky. I know Southwest is notorious for it's fun, but this is simply in bad taste. I'm very surprised at their decision especially in an economic time that loss of customers is crucial.
I suppose it could go the other way, but how many teen-age boys are fare paying customers?

  • Don (not verified) — 02-11-2009 at 01:27 PM

Wonder what it will look like after it's first encounter with a flock of birds?

  • Lauren (not verified) — 02-11-2009 at 01:30 PM

I realize how those responsible saw this as appropriately tied to the history of SWA given that they used to promote flight attendants in mini-skirts. However, I would hope that thirty years later as a society, we would have a more sophisticated view. Promoting SI on a plane is fine, but how about putting an SI cover with Venus Williams holding up a Wimbeldon trophy instead?

  • Anonymous (not verified) — 02-11-2009 at 01:36 PM

Seconded. Definitely less likely to support SWA when they're using the female body for a publicity stunt. Evidently SWA only cares about the straight men flying... :/

  • Sonia (not verified) — 06-26-2011 at 12:55 AM

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