Since we started service to Denver four and a half years ago, we have grown at record pace, we have engaged in countless community programs and partnerships, and we have introduced our fun personality to the good people of Colorado. Well, we are ready to take our relationship to the next level by officially announcing that Southwest is “Dedicated to Denver!”
What does that mean? Well, first and foremost, we have built a robust flight schedule out of Denver International Airport (DIA), so we fly where and when our Denver Customers want to go (not to mention people who want to visit Denver!), and we have done it with our low fares, legendary Customer Service, and popular Bags Fly Free policy. But we have also committed to being actively involved in the Denver community, as evidenced by our sponsorship of the Denver Nuggets, the world-famous Red Rocks Amphitheater, the Larimer Arts Chalk Art Festival, Denver’s Road Home, and the Denver Rescue Mission, and so much more that I haven’t even scratched the surface.
And we’re not done yet! Last week we launched a Denver-specific advertising campaign professing our dedication to the market with a tagline of, “Say Yes, Denver!” Our very own Denver Employees star in the Ads, which are shot in popular Denver locations including Red Rocks, the 16th Street Mall, and the romantic Rioja restaurant, asking viewers, “Denver, will you fly us?”
Today, we are announcing our latest display of dedication, equipped with a Southwest-branded fleet of 25 pedicabs that will roam downtown Denver over the next six months. For 20 events throughout those six months, we will be giving away FREE RIDES on the pedicabs, starting a couple hours before tomorrow’s baseball game at Coors Field. So, if you’re going to the game, be on the lookout for a Southwest-branded pedicab with a “FREE RIDES” flag on the back, and let us take you where you want to go, and stay tuned over the next six months for our FREE RIDES events in Denver. After all, Southwest wants to take you places, and in Denver, that extends beyond the airport to where you work and live.
Also, we are partnering with the Downtown Denver Partnership (DDP) to become the Exclusive Airline of DDP's Skyline Park Events, including Mile High Movies and the free Summer Concert Series throughout July and August. Our Movies in Skyline Park sponsorship kicks off this Saturday, July 3, with Field of Dreams, and we hope you’ll take in a movie or a concert this summer and enjoy some Southwest hospitality, including FREE (there’s that word FREE again!) cupcakes during the movies! We fully support the DDP’s mission to create a unique, diverse, vibrant, and economically healthy urban core for the Rocky Mountain region.
After all, Southwest is Dedicated to Denver!
Comments
Pedicabs are cool!!! Such a great idea for Denver!!
I love the new commercial about "no change fees" airing in Denver.
My first ever flight on WN was from ABQ to Stapleton in 1986 with a ticket purchased from the cash register.
You did leave Denver once!
P.S. Could you do a post about the Cash Register era? Also you had an electronic ticketing machine (with a lot of rectangular buttons, IIRC) a long time before the check-in kiosks of today. Southwest's past ticketing and check-in, once again being way ahead of the curve, would be a fun subject.
Wish you would fly out of Colorado Springs too!
Wish you would fly out of Colorado Springs too!
What a nice program for Denver ! I LUV you guys. Southwest is the only airline that I fly now. I adjust my schedule a bit to accomodate Southwest flight schedule but you have so many flights out of Denver that doing so is not a hard. WooHoo... :)
We love the new commercials!!
Kinda screwed up me making money today pedicab driving since my company's not in on this deal. That's about a $150 loss for me.
We who live in Colorado Springs (COS) would LUV to have Southwest use COS Airport! It can cost $100 one-way to get a shuttle to DEN! That, along with airport parking for anything more than a few days, wipes out any fare savings you may offer over your competition flying out of COS, typically eliminating any benefit or advantage to flying SW Airlines, no matter how much we LUV you! PLUS...you would get the added benefit of the business from Pueblo!
You do multiple locations in TX and other states; why not in CO? We deserve your LUV, too!
Thank you for supporting Denver's Road Home and helping to reduce homelessness in Denver.
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