The Sundance Film Festival begins tomorrow, January 20, in Park City, Utah, and Southwest Airlines will be there! We are the Official Airline of the 2011 Sundance Film Festival. As the official airline, we have a lot of great opportunities to bring the Southwest Airlines brand to the artists and filmmakers whose vision, creativity, and passion fuel the festival every year.
At the festival headquarters where all attendees check-in, we will have a Southwest Airlines lounge set up with our gate area seating and power stations for folks to recharge their electronic devices. We also will have peanuts, pretzels, and LIFT® Coffee in all of the theater lounges for filmmakers and actors to enjoy.
At every theater, Southwest Airlines boarding signs will be displayed to help movie goers know where to line up. Each of the waitlist tickets will have the Southwest logo on it with a letter and number, just like we board our planes! Our Salt Lake City (SLC) Employees will be at theaters across the city to play games, sign attendees up to win prizes, and pass out peanuts to folks waiting in line to see films!
In addition, Southwest Airlines has the opportunity to host a private film screening for our corporate travel partners, community partners, social media winners, and SLC Employees! It will be a great night to thank those who have helped Southwest succeed in SLC.
Southwest will be all over the festival this year, representing all the great things about Southwest! Stay tuned to the blog for updates and a peek inside the Sundance Film Festival.