
Southwest's "Queen of Hearts"
Southwest's "Queen of Hearts"
As March draws to a close, I’d like to point out that it is Women’s History Month—perhaps a little-known fact for most people. The celebration actually began in 1978 as “Women’s History Week,” and was later expanded to an entire month by Congress in 1987. It’s an occasion that usually just slips on by, but I wanted to take the time to highlight one of the most important women here at Southwest: Ms. Colleen Barrett, our President Emeritus. I was lucky enough to score an exclusive interview with her the other day (actually, Colleen is kind enough to meet with many Southwest Employees), and we chatted about yes, Southwest, but also San Antonio versus Dallas, Tex Mex food, and American Eskimo dogs.
First some background on this unique lady: though she has that Texas spirit and fearlessness, Colleen is actually a native New Englander. Born in Bellows Falls, Vermont, she later attended school in Worcester, Massachusetts. At the tender age of 23, she found herself in San Antonio working as a legal secretary at (you guessed it) Southwest Founder Herb Kelleher’s law firm—all without even knowing how to type in the beginning. How did the meteoric partnership with Herb and her begin? Chalk it up to a chance meeting in the hallway. Colleen described her first impression of Herb as “a lost child mulling around in the hallway.” She happened to have some extra time on her hands and asked Herb if she could help him out from time to time. Thus an enduring relationship began.
“Herb’s been a great mentor,” says Colleen smiling. “I’ve never worked for anyone who hasn’t been willing to teach me or let me try something new.”
There’s been a lot said about women breaking through the infamous glass ceiling in the 1970s, but Colleen humbly brushes such acclaim off. She credits Southwest, not herself, for allowing her to be such an indelible part of the airline’s rise to greatness. “Southwest is real, authentic, and very transparent. You are hired to be yourself.”
Herb also played a role in the airline’s take on equality in the workplace. Says Colleen, “Herb never saw gender when it came to that cookie cutter-oriented way of thinking who can do the job.”
Colleen has won many prestigious awards, and there are definitely way too many to list here—among them making the list of the "100 Most Powerful Women in Business" for both Forbes and Fortune magazines. But when I asked her which ones meant the most, she had some interesting answers. First off there is the Horatio Alger award, which is given to Americans who have overcome adversity to achieve some incredible feats in their life. Colleen appreciated it for the outsider's affirmation: “someone outside Southwest Airlines thought I was doing something right.” Fun fact: the Horatio Alger Association is named after the 19th century author who wrote hundreds of “rags-to-riches” dime novels.
Then there is highly esteemed Tony Jannus Award–Colleen is the first woman to ever be bestowed that honor. According to their official website, “For 45 years, the Tony Jannus Award has recognized extraordinary accomplishments in the field of commercial aviation. The award is given by the Tony Jannus Distinguished Aviation Society and is named in honor of the pilot of the first commercial airline flight, which flew from St. Petersburg to Tampa in 1914.” Herb won the award in 1993, and Southwest is the only airline to be represented twice since 1964.
Finally, on a much smaller and more intimate scale, there is Colleen’s alma mater Becker College based in Worcester, Massachusetts. At the college's Leicester, Massachusetts campus, there stands Barrett Hall, a woman’s dorm, named in her honor.
A self-described “sentimental slob”, Colleen’s office is covered with heart tschotkes and photographs of family, friends, and Employees. Often called the “Mom” of Southwest, Colleen is a beloved figure in the halls of Southwest. Though she officially stepped down as President of Southwest in July, you’ll find her in the office just about every day—still working hard. It’s her little acts of kindness multiplied throughout the years that make Southwest the “LUV” airline, and it's what earned her the title "The Queen of Hearts."
Trackback URL for this post:

Southwest Airlines Blog
Nuts about Southwest is all about our Employees, Customers, airplanes, and airports. We really are Nuts about Southwest and we hope that our Readers will share that passion by posting their own comments.
For more information about the blog and participating, please visit our User Guide.
Syndicate This Blog
Exclusive Southwest Offers Right on Your Desktop
Download Our
Mommy Blogger Patches

Southwest Airlines
Tags
- $25
- $30
- $60
- $90
- 1970s
- 1980s
- 2008
- 2009
- 20th Anniversary
- 25 Years
- 30 Years
- 38th
- 4th of July
- 4th of July. Independence Day
- 5th Grade
- 60 second
- 727
- 737
- ad campaign
- Adam Boatman
- Adam Willis
- Adopt
- Adopt-a-Pilot
- advertisements
- advertising
- AED
- Air Circulation System
- Air New Zealand
- Air Traffic Control
- Aircraft Flaps
- airlines
- Airport
- Airport anamolies
- Airport Security
- Airport Taxi
- airports
- Alice Wilson
- Amarillo
- Amazing Story
- American Idol
- American Idol Experience
- Ana Schwager
- Anabell Odisho
- Andrea
- Angela Vargo
- anniversary
- Annual Awards Banquet
- Appreciation
- April Fools
- archives
- Ashley Butler
- Ashley Rogers
- ATC
- Austin
- aver
- Award
- babies
- Baby on Board
- Backpack
- Backpack Brigade
- bag
- Baggage
- baggage policy
- bags
- Bags Fly Free
- ball parks
- Barack Obama
- Barak Obama
- baseball
- Baseball Hall of Fame
- Battle of the Ashleys
- BBBBB
- Beach Commercial
- Beantown
- Beat-box
- Beatles
- beer
- Behind the Scenes
- Bernie DeKoven
- Bernoulli
- Bernoulli principle
- Berri Gentry
- Bert Stevens
- Best Place To Work
- Beverly Behrens
- Bevo
- bid
- Big Texan Steak Ranch
- Bill Owen
- Bill Morton
- Bill Owen
- Bill Stone
- birthday
- Black History Month
- Blackberry
- Blended winglets
- Blog O Spondent
- Blog-o-spondent
- Blogospondent
- blogsouthwest.com
- BlogWorld
- Bob Hurst
- bob jordan
- Bob Montgomery
- Bob Phillips
- Bob Sprague
- Boeing
- Boeing 727
- Boeing 737
- Bonnie Endicott
- Booking Online
- books
- Boston
- Boston Logan
- Bovine
- Boy George
- Brad Hawkins
- Branded Entertainment
- Brandy King
- Braniff
- Braniff Airlines
- Brian Lusk
- Briarhill Middle School
- Bryant Park
- budget
- burgers
- Business Select
- business travel
- Caleb Fox
- California
- Candice Tanu
- Captain Kirk
- carbon emission
- career
- Career Fair
- Cargo
- Cargo Bins
- Carole Adams
- Casey Welch
- Cashless Cabin
- cat
- Catastrophic Assistance Charity
- Catherine Gantt
- celebrate
- Cell Phone
- cell phones
- Central Time
- CEO
- CEO of the Year
- change
- Charitable Giving
- Charles Kitowski
- Charles Taylor
- checked bags
- Checkin
- Checking Bags
- Cheers
- Cheryl Hughey
- Chicago
- Chicago Cubs
- Chili
- Chili Cook-off
- Chris Mainz
- Chris Mattingly
- Chris Ronan
- Christi Day
- Christie Volkmer
- Christmas
- Chuck Magill
- Chuck McGill
- Cinco de Mayo
- city opening
- classical music
- Click 'n Save
- Coastal Ridge Chardonnay
- Coastal Ridge Merlot
- Coca Cola
- codeshare
- Coffee
- Colleen
- Colleen Barrett
- Comal
- commendation
- Commercial
- Community Service
- Competition
- condolences
- connections
- connectivity
- Container Store
- contest
- Contest Steve Heaser
- Contests
- Cooperstown
- Corporate Challenge
- Corporate Social Responsibility
- correspondent
- Count Bagula
- Country Song
- Cowbells
- Cows
- CPR
- Cranky Flier
- CS2
- Culture
- Culture Committee
- Culture culture
- cupcake
- Curtis Needs a Ride
- Customer
- Customer Service
- Customer Support & Service
- Customers
- Cyclone
- D Mag
- Dallas
- Dallas Morning News
- Dan Airways
- Dan Webb
- Darvina Wong
- Daryl Kraus
- Dave Ridley
- David Cook
- David Holmes
- David Holms
- Day in the Life
- deals
- DECA
- December 6
- Deicing
- delicious
- dentral care
- Denver
- Denver Rescue Mission
- Detroit
- DING!
- DING! contest
- Dining
- Dinner
- director
- DIsney
- Disney Hollywood Studio
- Dispatch
- Dispatchers
- diversity
- dog
- Door number 3
- Dorothy Carpenter
- Double Credit
- Doug Lawson
- Dr. Seuss
- dreams
- Drink Vendor
- Duck
- Duck boat
- EarlyBird
- earnings
- Earth Day
- Eastern Airlines
- Eddie Rickenbacher
- Eduardo Xol
- education
- El Paso
- elders
- Elise May
- Elizabeth Bryant
- Ellen Torbert
- Elvis
- Emerging Media
- Emerson Drive
- emotional intelligence
- Employee
- Employees
- Engine Washing
- enhancements
- Environment
- Erin Terry
- etymologist
- Euna Lee
- Event
- Evolution of Dance
- Extreme Makeover: Home Edition
- F9
- Fall
- Falling Down Stairs
- Family
- Fare Sale
- FareCompare.com
- fares
- Fat Tuesday
- Father Martin
- Father's Day
- Feast
- Fees
- ferry flight
- financial results
- First Birthday
- First Flight
- Five SIxty
- Flag Day
- flickr
- Flight Atendant
- Flight Attendant
- Flight Attendants
- flight delays
- Flight Ops
- flight schedules
- Flight Simulators
- Flight Training
- flowers
- Fly By Security Lanes
- flying
- flying training
- Food
- Food Bank
- food courts
- FOOD FOR THOUGHT (AND FOR CREDITS
- Found
- Fourth of July
- Frank Porter
- Fred Taylor
- Freddie Awards
- Freedom Week
- Fresh Air Movement
- Friday the 13th
- friends
- Frontier
- Frontier Airlines
- FUN
- GAAP
- GAAP Rap
- Gadling
- Gary
- Gary Hooyman
- Gary Kelly
- Geek
- GEG
- gifts
- Ginger
- Ginger Hardage
- Going Green
- Golf
- Gordon Gillory
- Gordon Guillory
- Goro Harada
- Gory Bateson
- Grab Your Bag
- Grab Your Bag It's On
- Grab Your Bag...It's On
- Green
- Green Plane
- Greg Wells
- Ground Operations
- Groundhog Day
- Grumpy Santa
- guest post
- guitars
- Gwen Thalley
- Hall of Fame
- Halloween
- Headquarters
- Heide Cayouette
- Hell's Kitchen
- Herb
- Herb Kelleher
- Herb Time
- Heroes of the Heart
- hispanic adverstising
- Hispanic Heritage Month
- History
- Hogan
- Hokey Day
- Holiday
- Holiday Travel
- holidays
- Holly Chacon
- Hollye Chacon
- home makeover
- Honor Flight
- Honor Flight Cleveland
- hood
- Hot Dog
- Houston
- Howard Schultz
- Huge Pile of Laundry
- Humor
- Hurricane
- Hurricanes
- Hydraulic System
- In a Nutshell
- Inauguration
- Independence Day
- Indianapolis
- inflight
- inflight class 245
- infomercial
- Inside Southwest
- Interns
- interview
- Intrastate
- Iphone
- Ipod
- Ismath Mohideen
- it's on
- It's On. Southwest Commercial
- Jackie Thompson
- Jaimy
- James Tibbons
- Janice Swift
- Japanese American
- Jason Castro
- Jason Reyna
- Jasspreet Singh
- Jaunted
- Jay Heinrichs
- Jay Leno
- Jeff Lamb
- Jeff Martin
- jen lanes
- Jessica Turner
- Jet Engine
- jet engines
- Jim Herring
- Jim McOmbre
- Jim Powell
- job
- Jodi Wincheski
- Joe Mendez
- John Jones
- John McCain
- John Yuspa
- Judson Laipply
- June
- junkyard golf
- kaci beeler
- Karen Price-Ward
- Katie Coldwell
- Kay Bailey Hutchison
- Keith Geeding
- Kentucky Derby
- Kevin Krone
- Kevin Schemm
- Kick Tail
- Kidd Kraddick
- Kidd's Kids
- Kids
- Kim Delevett
- Kim Ramirez
- Kim Seale
- Kristen Francis
- Kristen Garrison
- Kristina Ramirez
- La Guardia
- La Raza
- Labor
- Labor Day
- lady Antebellum
- Lady Liberty
- LaGuardia
- Lamar Muse
- Lana Elliott
- Lánzate
- Las Vegas
- Latin Art Beat
- Laura Ling
- Lavatory
- Lavs
- LAX
- Leadership
- Leadership Development
- Lemons
- Leprechauns
- lessons
- LGA
- LIFT
- LIFT coffee
- Limes
- Linda Rutherford
- Lindsey Reynolds
- Linnea Sallberg
- Liquor
- Little Rock
- Load Planning
- longhorns
- Loretta Hohmann
- Lori Skinner
- Los Angeles
- Lost
- Louisville
- Love Field
- low fares
- lucubrating
- luculent
- LULAC
- LUV
- LUV Classic
- Maddie Ramirez
- mailcart
- maintenance
- Mallory Messina
- man cave
- Mardi Gras
- Marilee McInnis
- Mark Monse
- Marketing
- Mary Creason
- MassPort
- master mechanic
- Matt Buckley
- Max jones
- Max Reynolds
- Meals on Wheels
- mechanic
- Medal of Honor
- Media Day
- Media Day 2009
- medical benefits
- Meet & Greet
- Meg Gorom
- Melissa Jones
- Memorial Day
- menu
- Message to the Field
- Meteorologists
- MGM Grand
- Michele Kyle
- Michelle Agnew
- Michelob Ultra
- Mick Cornett
- Mike Clanton
- Mike Haeg
- Mike Sims
- Military
- Millie Richter
- Milwaukee
- Ming Chan
- Minneapolis
- Minneapolis - St. Paul
- Minneapolis/St. Paul
- Minnesota
- MIT Level II
- MKE
- Mobile Enhancements
- Mockup
- modem
- Mofongo
- Mommy
- Mommy Blogger
- Monica Whalin
- Mother
- Mother Parkers
- Mother's Day
- Moustache
- MOW
- MSP
- Mural
- Museum of Flight
- Mustache
- My Old Man in Maintenance
- N901WN
- napa
- Napa Valley Marriott Hotel and Spa
- NASA
- nashville film festival
- National
- National Safe Place
- Naverus
- NBTA
- Negotiations
- New Braunfels
- New Hire
- New Orleans
- New Plane
- New Service
- New Year's
- New Year's Resolution
- New York
- New York City
- New York Stock Exchange
- News
- Nicholas Haan
- Nicole Cordeiro
- Nina
- Nina Guerriero
- Nixon
- No Bag Fees
- No Change Fees
- no fees
- No Fees for Bags
- No Hidden Fees
- Nolan Ryan
- Non rev
- North Terminal
- November
- nuts
- NYC
- NYSE
- Oakland
- Officers
- Oklahoma
- Oklahoma City
- Old Navy
- Olga Romero
- Olympics
- Onboard Magazine
- OnBoarding
- Open Heart Surgery
- Open Seating
- opening day
- Operation Homefront
- Operation Kick Tail
- opine
- options
- orange county
- OU
- P.A.W.S.
- Packers
- Paint
- parade
- Paradise Bakery
- Parent Day
- parents
- pari passu
- Parkland Burn Camp
- Partnerpalooza
- Partners
- party
- Pass the Peanuts
- Pass Bureau
- Passing out Meals
- Patricks's Day
- Paul
- Paul Bellar
- Paul Revere
- Paul Thompson
- Paula
- Paula Berg
- PAWS
- PDX
- Peanut
- peanuts
- People Department
- Personal and Professional Development
- perspicacious
- pets
- PFN
- Phil Davies
- Philadelphia
- Phoenix
- photos
- Pigskin
- Pilot
- pilot report
- Pilots
- Pittsburgh
- plane
- plane pull
- PlaneBusiness
- PlaneBuzz
- Playing Guitar
- Podcast
- police
- Policy
- Porch
- Portland
- Portmanteau
- President
- President's Award
- Press Conference
- Proactive
- products
- Promotion
- promotions
- Proposal
- Propylene glycol
- provisioning
- quiescent
- Quincy Jones
- Quyen
- race
- Rachael Jacobs
- raconteur
- radio Commercial
- Radome
- ramp
- Ramper Driving Around
- Ramper Love Story
- Rampers
- Randy Day
- Randy Rickard
- Rap
- Rapid Rewards
- Rapping Flight Attendant
- Raps
- Ray Buffington
- Ray Stark
- Reagan Dollar
- recipe
- recipes
- recreational flying
- recurrent training
- recycle
- Red Belly Radio
- Red River Rivalry
- Reducing Emission
- Relationships
- Renee Allen
- reservations
- retirement
- Richard Knight
- Richard Moore
- Richard Sweet
- Ringtone
- RMD
- RNP
- Rob Hahn
- Role
- Ron Ricks
- Ronald McDonald House
- Row 44
- Roy Harris
- Ruiz Family
- Ruth Ryan
- s
- s'mores
- Safety
- sales
- San Diego
- San Francisco
- Sarah
- Sarah Elias
- Saving Fuel
- Schedule Opening
- Schedule Planning
- Schedule Planning contest
- Schedules
- Screenplay
- SEA
- Seattle
- SeaWorld
- Second Harvest Heartland
- Secure Flight
- self awareness
- September 11
- Servant's Heart
- service
- service men and women
- share holder
- Share the Spirit
- shareholder
- Shareholders
- Shareholders' meeeting
- sharon maas
- Shay Dixon
- Sherie Blanton
- Sherpa
- shopping
- SI One
- Skiing
- small world
- Smoking
- snacks
- Sofia Proll
- sons
- Sons of Liberty
- sooners
- southwest
- Southwest Airlines
- Southwest Airlines
- southwest airlines culture colleen
- southwest airlines culture gary kelly caring
- Southwest Airlines Dallas Love Field Time-Lapse
- southwest airlines duck derby san antonio seaworld
- Southwest Airlines History
- Southwest Airlines Ronald McDonald House Dick East Ann Hancock
- southwest airlines women maintenance colleen barrett
- Southwest Airlines. liz zuniga
- Southwest Airlines. Tena Griffith
- Southwest Airliness
- Southwest Airlnes
- Southwest Airlnies
- Southwest Commercial
- Southwest Culture
- Southwest Customers
- Southwest History
- Southwest humor
- Southwest Pilots
- Southwest Porch
- Southwest Shortcut
- Southwest Vacations
- southwest.com
- Space Camp
- Spirit
- Spirit magazine
- Spirit Party
- Spokane
- Sports Illustrated
- Sports Illustrated Swimsuit Issue
- spring
- SS United States
- St
- St. Louis
- St. Patrick
- St. Patrick's Day
- St. Paul
- stand-by
- Star Trek
- State Fair
- Stephanie Kinghorn
- Steve Heaser
- STL
- stock
- Studebaker
- Summer Sale
- Summer travel
- Super Bowl
- Superstitious
- supplier diversity
- SWA
- SWA Annual Awards Banquet
- SWAECAC
- Swarm theory
- sweet potato
- Swine Flu
- SXSW
- Sylvia Santelli
- T-shirts
- Tail Numbers
- Tailgate
- Tale of Two Bags
- Tammy Romo
- Tammy Shafer
- tasty
- TCB
- Tea Party
- Technology
- Teleflora
- Telethon
- Ten Thousand Dollars
- Tena Griffith
- Terlingua
- Terry Tripler
- Test
- Texas
- Texas Country Reporter
- Texas Horned Lizard
- thankful; turkey; dinner
- Thanksgiving
- Thanksgiving. Linda Rutherford
- The Amazing Race
- The Beatles
- The Golden Rule
- The Mom Creative
- The Southwest Way
- Tickets
- Tim Conners
- Tim Spaight
- Timeline
- timetables
- tips
- Tom Colicchio
- Tom Moore
- TONE
- TOO)!
- Touchdown
- tradition
- training
- Travel
- Travel Guide
- Trees
- Trent
- Trent Duran
- trip report
- TSA
- tubing
- turkey
- Tuskegee Airmen
- Tweet
- Tweeter
- twins
- Tyrone Ward
- unaccompanied minors
- Uncle Sam
- Unions
- University
- University for People
- University of Texas
- Update
- US Air Force
- US Airways
- US Open
- USAir; Flight Crew Training
- USAirways; Flight Crew Training
- USMC
- UT
- UT Flying Club
- Vail
- Valerie Curry
- Vegas
- Vendor
- Veteran's Day
- Veterans
- video
- Vikings
- Volaris
- Volunteers
- Volunteers of LUV
- Wallet
- Walt Disney World Resort
- Wanna Get Away
- Warrior Spirit
- Warriors
- Washington D.C.
- We're All In This Together
- Weather
- wedding
- Weight and Balance
- Welcome Home
- Wendell
- Wendell Rankin
- WestJet
- Whitney Eichinger
- Wi-Fi
- Wild Turkey
- Willie Wilson
- Willy-Willy
- windshear
- wine
- wing
- winglets
- winter
- Wisconsin
- Wisconsion
- WN
- Wolfgang Puck
- Women Aviators Day
- Women's History Month
- work
- working
- Wrapping
- Wright brothers
- Wrigley Field
View all tags
Archives
Categories
- Airports
- Blogroll
- Customers
- Flying
- Nutty stuff
- Southwest Culture
- Uncategorized
- Under the hood
- Working at Southwest
Link Luv
- A Blog About Those Things in the Sky
- Adopt-a-Pilot Blog
- Air Transport Association
- Airchive
- Airfield by David Field
- Airline Biz
- Airline Blog (the original)
- Airliners.net
- Airport Chronicles Blog
- Airways Magazine
- America's Second Harvest
- Aviation Week: Things with Wings
- Boarding Area
- Boeing 737
- Boeing Blog
- D.J. Gregory's PGA Tour Blog
- Delta Blog
- Evan Spark's Aviation Policy
- Extreme Home
- Flight International's Runway Girl
- Flight Options
- Flight's Airline Business Blog
- FlightAware
- Fly A Sim
- Get On That Plane
- Houston Airport System
- In the Shadow of the Blade
- Jeffrey Sigmon's Aviation Blog
- Jetwhine
- Left Field
- Middle Seat Terminal
- NBA
- Operation Freedom Bird
- Plane Buzz
- RD2 Blog
- Rick Seaney
- Ronald McDonald House
- San Diego Airport Ambassablog
- Sky Talk
- Snowball Express
- Southwest Travel Guide
- The Cranky Flier
- The Luggage Blog
- The WNBA--Know it, Live it, Love it!
- Today in the Sky
- USS Nimitz - The Official Ship of Nuts About Southwest
- WWII Memorial


Comments
Colleen Barrett certainly is an inspiration. We are proud to count her as part of the Becker College community. Thank you for mentioning the college.
I had the opportunity to meet Colleen Barrett once. I was a Ramp Agent at SJC in the late 1990s. What a great lady. I sometimes think about women who have recently been lauded for their accomplishments in the business world... those women like Meg Whitman or Carly Fiorina, and Colleen Barrett's accomplishments with SWA surpass any of those other women, in my opinion. I miss my days working at SWA.
Post new comment