User Profile
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Edward Shelswell White |
| Edward Shelswell-White is Regional Director - Properties for Southwest Airlines, and is based in Dallas where he lives with his wife, Elly and two daughters, Victoria and Catherine. In his eleven years in Properties, Edward has overseen Southwest’s airport expansions in the Eastern U.S., most notably in Baltimore/Washington, Philadelphia, the Northeast, Florida, and Nashville; has negotiated airport leases in 17 Southwest cities; and has worked with airports to make financial decisions to lower Southwest’s airport costs significantly. Before joining the Properties Department, Edward was based in Los Angeles where, as Southwest’s District Marketing Manager, he was in charge of Field Marketing in Southern California and Las Vegas during Southwest’s rapid West Coast expansion in the early 1990s. While in L.A., he experienced a magnitude 6.7 earthquake, which he believes was the best possible preparation for the current state of the airline industry. Prior to joining Southwest in 1989, Edward spent four years in commercial banking and venture capital. He was raised in Birmingham, Alabama, and is a 1985 graduate of Vanderbilt University, where he majored in Economics. His thoroughly-researched thesis, “The devastating marginal effects on knowledge retention from continually having ‘just one more drink’ at three o’clock in the morning” was never published because, well, he just sort of forgot to submit it, thereby proving his point. | |
News
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The answer lies "in here" |
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I was in Philadelphia (PHL) on a Tuesday morning in early October when one of our non PHL-based Employees came in. Categories: Southwest Culture May 03, 2008 |
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Living Without Liquids - Post script |
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My recent post on the subject seems to have raised as many questions as I had tried to answer. In short, there is still a lot of confusion about what can, and cannot, be taken through the security checkpoint and, once through security, what items you might have purchased on the concourse can be taken on the airplane. Categories: Southwest Culture May 03, 2008 |
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Living without liquids - what it's really like to fly post-August 10 |
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You've probably heard that the new prohibitions against liquids and gels in carryon baggage are supposed to produce longer lines at ticket counters and at security checkpoints. For what it's worth, as someone who has flown several times since August 10, I cannot discern any actual effects on the Customer waiting times.
Categories: Airports May 03, 2008 |
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Catching Flies |
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Tom Greer, airport director at Monterey, CA (MRY) is one of my favorite people in the aviation world. Like me, Tom is from a suburb of Birmingham (BHM). Unlike me, Tom has at his disposal a litany of Southern sayings that are deeper in meaning than you might at first realize. One of my favorites of these is, "you catch more flies with honey than with vinegar."
Categories: Southwest Culture May 03, 2008 |
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IAD A Dream |
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Today's release of our schedules and fares into our newest airport, Washington Dulles ("IAD"), reminded me that our initial announcement that we would be entering the IAD market raised a lot of questions from Employees and from other Southwest sta Categories: Airports May 03, 2008 |
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