User Profile
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Edward Shelswell White |
| Edward Shelswell-White is Regional Director - Properties for Southwest Airlines, and is based in Dallas where he lives with his wife, Elly and two daughters, Victoria and Catherine. In his eleven years in Properties, Edward has overseen Southwest’s airport expansions in the Eastern U.S., most notably in Baltimore/Washington, Philadelphia, the Northeast, Florida, and Nashville; has negotiated airport leases in 17 Southwest cities; and has worked with airports to make financial decisions to lower Southwest’s airport costs significantly. Before joining the Properties Department, Edward was based in Los Angeles where, as Southwest’s District Marketing Manager, he was in charge of Field Marketing in Southern California and Las Vegas during Southwest’s rapid West Coast expansion in the early 1990s. While in L.A., he experienced a magnitude 6.7 earthquake, which he believes was the best possible preparation for the current state of the airline industry. Prior to joining Southwest in 1989, Edward spent four years in commercial banking and venture capital. He was raised in Birmingham, Alabama, and is a 1985 graduate of Vanderbilt University, where he majored in Economics. His thoroughly-researched thesis, “The devastating marginal effects on knowledge retention from continually having ‘just one more drink’ at three o’clock in the morning” was never published because, well, he just sort of forgot to submit it, thereby proving his point. | |
News
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Sorry, Bill and Ernie |
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"Blog is dead." Nietzche After only seven months in the blogosphere, I know I am still a neophyte when it comes to blogging. I am slowly learning, with the help of Angela, Paula, and Jill, the "language" of the blogs, and it is very different. There's stuff like "blinks, pings, and linkbacks." It got me to thinking of how two of the greatest authors of the 20th Century would write if they blogge Categories: Nutty stuff Nov 17, 2006 |
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Sorry, Bill and Ernie |
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Brian - What? No haiku?
hungover again
drink sit think laugh swear then type
all in a days work After only seven months in the blogosphere, I know I am still a neophyte when it comes to blogging. I am slowly learning, with the help of Angela, Paula, and Jill, the "language" of the blogs, and it is very different. There's stuff like "blinks, pings, and linkbacks." It got me to thinking of how two of the greatest authors of the 20th Century would write if they blogge Categories: Nutty stuff Nov 13, 2006 |
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The answer lies "in here" |
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Tom - I guess the question I'd ask in response to your post is, "doesn't Southwest Spirit require that the Employee also get the benefit of the doubt?"
For all I know, that Employee is normally a fine example of Southwest Spirit and was just really off his game that day - he might have argued with his wife the night before (and if so, it was probably about how he always loses things); he might have had his house robbed last week - or he might really be devoid of Southwest Spirit. The point is, I don't know what the context for his rant was, but I do know this - in a situation such as this one, Southwest Spirit requires us to focus on the situation, issue or behavior, not the personality. That's why I addressed this issue in light of his behavior without condemning him as a person; he might be a stellar Employee whom I caught on a bad day. Without a relationship, and the context that provides, I am not in a position to say more.
Thanks, Tom, for reading Nuts About Southwest, and for taking the time to post your thoughts.
Edward... I was in Philadelphia (PHL) on a Tuesday morning in early October when one of our non PHL-based Employees came in. Categories: Southwest Culture Nov 13, 2006 |
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The answer lies "in here" |
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Kim - Glad you enjoyed it, and I LUV your perspective on the larger issue of personal responsibility. Thanks for sharing it.
Edward... I was in Philadelphia (PHL) on a Tuesday morning in early October when one of our non PHL-based Employees came in. Categories: Southwest Culture Nov 09, 2006 |
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What's the deal with candy corn? |
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Brian - As anyone who has ever watched the movie "Elf" will tell you, there are four basic food groups - candy, candy cane, candy corn, and syrup...
Categories: Nutty stuff Nov 02, 2006 |
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