Want to know my favorite part of Southwest’s Spirit magazine? You don’t? Well, I can’t resist telling you anyway: It’s the upfront section called “The Numbers.” In the November issue, we learn the following very important stats:

You use 100% of your brain.
New Orleans was the No. 1 fast-growing city last year.

Categories: Under the hood

Posted by: Jay Heinrichs | Nov 05, 2009 at 10:28 am

Here at the Dallas office of Southwest’s Spirit magazine, we all work in cubicles—including me, even though there’s a beautiful private office I could use if I wanted to pull rank as editorial director.

Categories: Flying, Nutty stuff, Southwest Culture

Posted by: Jay Heinrichs | Oct 01, 2009 at 11:42 am

You know how people love to brag about how work-stressed they are?

Categories: Flying

Posted by: Jay Heinrichs | Jun 04, 2009 at 7:18 am

If you’ve seen the current "Cocktail" in the March issue of Spirit, you may wonder why we thought it was a good idea to make a milkshake with Guinness beer, using the recipe from the Alamo Drafthouse in Austin, Texas. Personally, I’ve had a Guinness shake—several of them, actually—and it’s really not bad.

Categories: Under the hood

Posted by: Jay Heinrichs | Mar 23, 2009 at 8:13 am

As the editorial director of Southwest's inflight magazine, Spirit , I  like to whine to the mucketymucks at Pace Communications, the magazine's publisher, about all the hard work we mag folk do. But between you and me, we have way more fun than anyone has a right to.

Categories: Flying, Under the hood

Posted by: Jay Heinrichs | Jan 12, 2009 at 10:04 am