User Profile
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Paula Berg |
| After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, I woke up and smelled the jet fuel and began my career here at Southwest Airlines. Since joining the Southwest Airlines family in 2001, I have served in a variety of communication roles, but for the last several years my time and energy have primarily been focused on harnessing social media tools - like this blog - to improve Customer communication. We launched Nuts About Southwest in April 2006 and have since expanded our efforts to a variety of online channels including Twitter, Facebook, and Youtube. We continue to incorporate social media into every aspect of communication in a way that makes sense for Southwest and meets your expectations. Any suggestions? Let me know!
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News
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Out of Lemons? Make Limonade. Or a Vodka Tonic. |
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Who remembers when we served margaritas onboard? Sounds good, but few people ordered them at the time, so we removed from the menu and have since added products like Monster Energy Drink and Coke Zero. |
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EARN DOUBLE RAPID REWARDS CREDITS FOR THE NEXT SIX WEEKS |
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Are you a Rapid Rewards frequent flyer program member? If not, you’ll want to become one immediately. Beginning today, all Rapid Rewards Members have the opportunity to receive a bonus Rapid Rewards credit for every one-way flight—no matter where they fly. Categories: Customers, Flying, Nutty stuff, Southwest Culture Sep 18, 2009 |
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Who or What will Gary be for Halloween |
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Larry Bird...in his little green shorts :)
As the last steamy days of summer continue to hold sway, it’s hard to realize that Halloween is just around the corner. Especially if you are looking for just the right Halloween persona, there just isn’t much time left. Our CEO, President, Chairman, and once-a-year Halloween star asked me to write this quick post because he out on the road right now in every corner of our system meet |
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NEW ADS: FOOTBALL AND FREE BAGS ON SOUTHWEST AIRLINES |
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Crazy about football and free bags on Southwest Airlines? Check out two of our new ads, which debuted during this weekend’s big football match ups. The ads feature real Southwest Employees. Categories: Nutty stuff, Southwest Culture, Under the hood Sep 07, 2009 |
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We Bleed Canyon Blue |
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Ooh-rah
It’s right there in our Mission Statement: “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit,” and let me tell you—we take that part about Company Spirit very seriously. In fact, we take it very literally. |
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