User Profile
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Paul Sacco |
| I usually win those ice-breaker games where you have to talk about something unique about your childhood. My parents moved our family to the Middle East when I was only two years old. We lived in Beirut, Lebanon, so I had a front row seat to a raging civil war for much of my upbringing. By the time I returned to Texas to go to college, I had seen most of Europe, North Africa, and the Middle East. After getting a degree in International Relations, I did a five-year stint in the Navy as a linguist. It had sounded great at the recruiter’s office: cruise the Mediterranean, hit the popular tourist spots, practice foreign language skills with the locals. Somehow, cruising underwater for weeks at a time in giant metal cigar cases was not quite what I had envisioned. I made some great friends, though. I started my career at Southwest Airlines in 1998 as a Revenue Management & Pricing Analyst. My job was to make sure that Southwest made a profit while offering the most competitive fares around. Two years later, I was presented with an opportunity to move to a small group called the Interactive Marketing department where I was asked to set up analytics for Southwest’s web site. I figured it would be a good opportunity since the Internet might just become a really big deal some day. Little did I realize at the time that within five years southwest.com would be generating two-thirds of Southwest’s revenue. Today, I continue to work with Interactive Marketing, but I’ve taken on a bit more by becoming involved in Marketing Planning for Southwest. | |
News
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Toddlers take to the skies |
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Summer is right around the corner, which means that families across America will soon be packing their bags and heading to theme parks (SeaWorld, Disney, etc.), beaches, mountains, or maybe just to Grandma's to show her the n Categories: Flying May 03, 2008 |
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Out of the mouths of babes... |
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The other day my son came home with a project that he had worked on in preschool. It was a report on me, his dad. He got my first name and favorite color right, but guessed a bit low at my age. I suppose 14 seems pretty old to a five year old boy. Categories: Working at Southwest May 03, 2008 |
