Blog

Flashback Fridays: Big Game Edition

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Some of our most recognizable television spots from the past have tied into our favorite sport, and in some cases, the big game itself.  And providing friendly, reliable, low-cost travel to games around the country is something our Customers have counted on Southwest for since just a couple years after the first game was played. In 2006, we even offered a lucky Customer and... read more

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Southwest: The Magazine’s January Freedom Story … David Bartley

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David Bartley could make the short drive from his home in Keller, Texas, to that other airport in the Dallas–Fort Worth area, but he chooses to travel three times as far just to fly Southwest Airlines from Dallas Love Field. David cites Southwest’s “high-touch” approach to Customer engagement as one of the main reasons he switched to the airline from the legacy... read more

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Southwest: The Magazine’s January Star … Sue Snyder

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In her more than 21 years as a Southwest Airlines Employee, Sue Snyder has never taken a single sick day. That’s right: not one. Her incredible spirit for the Company she LUVs keeps her coming in, workday after workday. That explains why Sue’s Coworkers repeatedly use the words “hardworking” and “dedicated” to describe her. As a Pilot Base Coordinator, Sue... read more

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SWA Meteorology: Halos

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It’s a photo that’s been circulating around the interwebs: a spectacular display of halos, arcs and lines all around the sun, taken by Joshua Thomas in Red River, New Mexico on January 9. We’ve all seen halos around the sun and moon, but I bet you’ve never seen anything like this! One of the subjects meteorologists study in college is optical physics in order to... read more

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Who Moved My Queso? Cancun Changes Time Zone

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Some of you may remember the book “Who Moved My Cheese?” that came out in 1998.  It was quite the thing then and it was all about how people deal with change. In the 16 years since, it’s safe to say that Southwest has seen its fair share of changes. From new cities and new airplanes to international service, Southwest’s cheese has moved a lot as we’ve grown in the... read more

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Flashback Fridays: Saying Goodnight to the 737-200s

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When Southwest's Founder Herb Kelleher was in search for an aircraft to start an airline with back in 1971, Boeing offered him a deal that was hard to pass up – a handsome discount off the list price along with 90 percent financing on one of their relatively newest aircraft line, the 737-200.  And for the next 34 years, that series of aircraft would go on to not only help... read more

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Herb Collects More Hardware: Lifetime Aviation Entrepreneur Award

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What do John Travolta, Harrison Ford, and Angelina Jolie have in common with our beloved Founder and Chairman Emeritus, Herb Kelleher? They share a dedication to aviation! On Friday, January 16, Herb accepted the Lifetime Aviation Entrepreneur Award at the 12th-annual Living Legends of Aviation Awards at the Beverly Hilton in Los Angeles. Hosted by John Travolta, the awards... read more

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Flight Number Trivia: Guess the ‘Big Game’ Significance

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When it comes to staying in the game, sometimes you have to get creative with your way of thinking. Here at Southwest, our Network Planning and Performance Team is staying on top of their skills by creating some incredible experiences for our Customers. This week, they announced the addition of several new nonstop flights between Seattle and Phoenix and Manchester and Boston... read more

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Inspiration from Martin Luther King, Jr.

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My favorite Martin Luther King, Jr. quote is: "People fail to get along because they fear each other; they fear each other because they don't know each other; they don't know each other because they have not communicated with each other." At Southwest Airlines, we have always had a Culture of treating each other and out Customers like Family.  As our Employee and Customer... read more

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Party Time in Phoenix—Southwest Adding Extra Options for The Big Game!

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Congratulations to the Seattle Seahawks and the New England Patriots on their wins last night! You know what that means—both teams are headed to the Phoenix area for the biggest annual football show-down in America. Earlier this morning Southwest introduced extra sections, and added connecting itinerariesgiving party people and football fanatics more ways to fly... read more

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