Archive

Archive for January 2011

All-New Rapid Rewards Information Centers

By: John Field jfield

Jan 28 2011
I’m sure you’ve heard the exciting news that we’re launching the All-New Rapid Rewards on March 1st! As is the case with any change, it’s a safe bet that Members and Customers will have questions about what’s new & what’s changed. To help address this, we’ve installed large-scale informational displays in several airports. Each of the Rapid Rewards Information Centers features a 6ft... read more

Herb Makes it Big, Again!

By: Sandra Howard, Director of Advertising showard

Jan 27 2011
To be inducted into the Advertising Hall of Fame is to become part of an anthology of the most brilliant and respected minds the advertising industry has ever known.  It includes among its prestigious members famously recognizable names such as Ray A. Kroc, Stanley Marcus, David Ogilvy, Benjamin Franklin … and now, our very own Herb Kelleher. In other words, it’s a big deal. Please join us... read more

Celebrating the Southwest Rink at Skyline Park: Just 4 Days Left to Lace Up Your Skates

By: Tami Door tdoor

Jan 27 2011
This winter, Southwest Airlines teamed up with the Downtown Denver Partnership (DDP) to restore one of Denver’s favorite traditions by bringing back an outdoor ice rink to Downtown Denver.  Tami Door serves as President and CEO of the DDP, and she shares with us her unique insight into the success of the Southwest Rink at Skyline Park in her blog post below.   Linda Rutherford,... read more

Download Some Southwest Spirit

By: Lauren Kraft lkraft

Jan 27 2011
With the launch of our newly redesigned Nuts About Southwest blog comes some great new features including enhanced functionality, social connectivity, and excited new Bloggers. Those that are truly NUTS about anything and everything Southwest will love the new Downloads  feature that lets you show off your SOUTHWEST SPIRIT and keeps you connected to our best deals and services. If you’re as... read more

Southwest Airlines to the Extreme!

By: Ashley Dillon arogers

Jan 26 2011
Southwest Airlines is proud to be a part of one of the most heart-warming, positive shows on television, ABC’s Extreme Makeover: Home Edition. In our seven years as a partner, we’ve done everything from shipping the Designers’ hard-to-find items through our Cargo department, helping design an authentic “airplane room” for a boy who loved aviation, sending a bunch of Employees to New Orleans to... read more

Ready, Set, Blog 3.0!

By: Linda Rutherford LindaR

Jan 24 2011
We spent Friday reminiscing about our award-winning blog history of five years. From its infancy, Nuts About Southwest has always been a learning process and still remains one. At its core, Nuts is about letting Customers not only see behind the curtain, but tear the curtain down altogether. So it is with great pleasure I formally present our latest edition of Nuts About Southwest, fresh out of... read more

Southwest Airlines Offers Extra Flights for the Big Game

By: Bill Owen bowen

Jan 24 2011
WOO-HOO! Now we all know which two teams are playing in The Big Game XLV—it’s Green Bay vs. Pittsburgh! And y’all are coming to *MY* home—the Dallas/Ft. Worth Metroplex—for the Big Game. Southwest is making it easier for you folks to come cheer your teams on to victory in “JerryWorld”—the new, amazing, billion-dollar stadium that is the host to this year’s game. (Seriously folks, this... read more

Are We Crazy? No, Just Even More Nuts!

By: Brooks Thomas bthomas

Jan 21 2011
Come Monday, don’t be confused.  Nuts About Southwest is getting a facelift. Monday – 7:37a.m. Central Standard Time.  Coincidence?  I think not. Let's get our upcoming downtime issues out of the way first – our precious blog (and my livelihood) won’t be operable this weekend, due to the upgrade. The blog will return - you guessed it - at 7:37a.m. CST on Monday.  Have I said that enough? We've... read more

Flashback Fridays: Five Years of Blog History

By: Brian Lusk blusk

Jan 21 2011
Age five in blog age is probably like 15 years in dog age or maybe like age 40 in Southwest years.  I’ve been around Nuts About Southwest for all five of those blog years, so on the eve of the debut of our new blog platform, I thought we could flashback through the history of this blog. In late 2005, Angela Vargo, who is now in Marketing, asked me to be part of a communication group looking at... read more

Going Green: Libraries and Thrift Stores and Flea Markets! Oh, My!

By: Marilee McInnis minnis

Jan 20 2011
I’m all about saving green and going green, so one of the best things I’ve found to help me do both is keeping the “reuse” cycle going.  I do this by shopping at thrift stores when looking for certain items and by going to the library.  As a kid, I loved my library card—it was always an adventure going to the library.  I love everything about reading, including the feel and smell of books.  A... read more