Blog

Honoring a Fallen Hero

By: Jonathan Reames jreames

Feb 11 2013
In November 2003, Master Sergeant Kelly Bolor was killed in Mosul, Iraq, a town that has witnessed much tragedy, when his UH-60 Blackhawk helicopter malfunctioned.  A world away, his son Kyle was getting ready to celebrate his second birthday.  Fast forward to ten years, and I become part of the story with a call from Laura Herzog , founder of the organization Honoring Our Fallen.... read more

Spirit Star of the Month: February, 2013

By: Michelle Agnew magnew

Feb 11 2013
Every day, Southwest Airlines strives to maintain astrong brand presence and deliver a great Customer Experience. According to Vanessa Peace, Manager of Advertising and Brand Experience for Southwest Airlines, preserving the Southwest brand image helps deliver our world-class Customer Experience. Vanessa and her Team work with internal and external partners to help produce creative assets,... read more

Flashback Fridays: Southwest’s First Valentine’s Day Celebrations

By: Brian Lusk blusk

Feb 08 2013
It’s no secret that Southwest LUVs to celebrate holidays, especially Valentine’s Day and Halloween.  It’s a longtime tradition, but just how deep are those roots?  As these documents and photos from the archives show, our association with Valentine’s Day goes all the way back to our very beginnings.  I recently found documents recapping both our very first Valentine’s Day, February... read more

[FARE SALE ALERT] LUV IS IN THE AIR THREE-DAY SALE

By: Michelle Agnew magnew

Feb 05 2013
Southwest and AirTran are spreading low fares today with a three-day ‘LUV Sale’, offering sweet one-way nonstop fares for as low as $49, $89, $119, and $149 to select destinations, based on length of travel. For travel up to 500 miles, fares are $49 one-way.For travel 501 to 1,000 miles, fares are $89 one-way. For travel 1,001 to 1,500 miles, fares are $119 one-way.  For travel 1,501 plus... read more

Going Green: Confessions of a Laundry Procrastinator

By: Erin Neves eneves

Feb 05 2013
Hi, my name is Erin, and I am a laundry procrastinator.  I would rather scrub dishes all day, vacuum my entire apartment, and then run a marathon before I’d do two pesky loads of laundry.   To be honest, there are many reasons for my hatred of Laundry Day, but the most prevalent is probably the expense.  Now that I pay bills on my own, I am increasingly worried about each... read more

Inside Spirit's February 2013 Issue

By: Jay Heinrichs jheinrich

Feb 04 2013
Do you surf? I just learned, inspired to try after reading this month’s cover story in Southwest’s inflight magazine, Spirit. Alex Hannaford, a British-born writer who contributes to GQ and the Atlantic, did the story. It’s not just about surfing. It’s about how surfing can save your life. The girl on the cover, 13-year-old Taylor Cottrell, has a rare primary immune deficiency order. Until... read more

Grand Rapids Joins SWA Network: August/September 2013 Schedule Open!

By: Bill Owen bowen

Feb 04 2013
Today Southwest and AirTran extended our open-for-sale date from August 9 out to Friday, September 27, giving Customers 235 days of bookable inventory.  During this roughly seven-week date range, we’re continuing the integration of AirTran into the Southwest network, transitioning out of peak summer travel by making changes in some of our seasonal markets, and making permanent changes in... read more

Flashback Fridays: When AirTran Came to Branson

By: Brian Lusk blusk

Feb 01 2013
The first AirTran city conversion to Southwest Airlines in 2013 is just a few weeks away when Branson, Missouri, becomes a Southwest city on March 9.  It’s also going to be the first time since we began service to Little Rock on February 27, 1984, that a new Southwest city will open with nonstop flights to Dallas Love Field, thanks to the Wright Amendment.  (Missouri is one of the nine... read more

Bringing Solace to Newtown, CT

By: Pamela Blaco, Guest Blogger pblaco

Jan 31 2013
I volunteer with Extra Miles Ministry with my therapy dog, Quinn.  We respond as a team to disasters and try to bring solace and comfort to those affected, including victims and first responders.  When the Newton, Connecticut shooting happened in December, it left our country and all of us reeling.  When Extra Miles Ministry was asked to visit the town with our K9s, we jumped at... read more

Herb From the Curb

By: Dawn Foster dfoster

Jan 30 2013
At the heart of Southwest Airlines is a Warrior Spirit, and there's a little bit of Herb Kelleher's entrepeneurial Spirit in each of us.  After all, the LUV Airline was long an underdog that started out with three planes, then overcame the Wright Amendment, and is about to start flying across international waters. But in San Antonio, there's a little known secret; less grandioso than... read more