Blog

Going Green: Green Math 101

Feb 19 2013
I was never very good at math.  Numbers + letters + symbols = absolute confusion, and although my mother is a calculus teacher, her proficiency with numbers apparently skipped a generation. One thing I am well-versed in, however, is saving money, and if it helps the Planet, that’s a plus! Take a look around your office and home; I would bet some of these energy-saving tips can help you out... read more

Honoring Veterans and Making Miracles

Feb 15 2013
By the spring of 2011, there was already a buzz among veterans of our local VFW Post 8985 that there was going to be a Congressional Gold Medal (CGM) ceremony in Washington, D.C. to honor the Japanese American soldiers of the 442nd Regimental Combat Team, the 100th Battalion, and the Military Intelligence Service whose heroic service during World War II made them the most decorated fighting unit... read more

Flashback Fridays: Selling Love Field in 1974

Feb 15 2013
We’ve covered the landmark day of January 13, 1974, before in previous editions of Flashback Fridays.  Those earlier posts have shared pictures of the abandoned Dallas Love Field lobby after the other airlines packed up and moved to the DFW Airport.  Just as the other airlines shifted airports overnight, Southwest consolidated our operations into the old baggage claim wing and what was... read more

LUV is in the Air: A Rapid Rewards Valentine's Saga

Feb 13 2013
When I came to work at Southwest Airlines more than 20 years ago, I thought it was “cute” that the airline had the stock ticker symbol, LUV. As a former newspaper reporter, I knew from my dealings with executives and Employees that Southwest was irreverent and a bit different. But, use the word LUV or LOVE? Really?  Now, more than two decades in, I’m a proud Kool-Aid drinker. I get it. This... read more

Jack Henry Turns Five

Feb 12 2013
I can't believe it's been a year since the amazing Southwest tour that was set up for Jack Henry for his 4th birthday.  Well, this past week, he turned five and when I asked him what he wanted the theme of his birthday party to be, without hesitation he enthusiastically chimed, "Southwest Airlines!"  His SWA-themed birthday party was the Sunday before last, and if the pictures are any... read more

Roses are Red, Violets are Blue—a Green Valentine Begins with You!

Feb 12 2013
This Valentine’s Day, why not introduce a little Green into your festivities?  Instead of investing in products that are potentially harmful to our Planet, consider turning this year’s celebration into a Green tradition. Check out these fun alternatives to the typical Valentine’s Day gifts and prepare to impress your significant other: Nix the greeting cards.  According to a recent... read more

Honoring a Fallen Hero

Feb 11 2013
In November 2003, Master Sergeant Kelly Bolor was killed in Mosul, Iraq, a town that has witnessed much tragedy, when his UH-60 Blackhawk helicopter malfunctioned.  A world away, his son Kyle was getting ready to celebrate his second birthday.  Fast forward to ten years, and I become part of the story with a call from Laura Herzog , founder of the organization Honoring Our Fallen.... read more

Spirit Star of the Month: February, 2013

Feb 11 2013
Every day, Southwest Airlines strives to maintain astrong brand presence and deliver a great Customer Experience. According to Vanessa Peace, Manager of Advertising and Brand Experience for Southwest Airlines, preserving the Southwest brand image helps deliver our world-class Customer Experience. Vanessa and her Team work with internal and external partners to help produce creative assets,... read more

Flashback Fridays: Southwest’s First Valentine’s Day Celebrations

Feb 08 2013
It’s no secret that Southwest LUVs to celebrate holidays, especially Valentine’s Day and Halloween.  It’s a longtime tradition, but just how deep are those roots?  As these documents and photos from the archives show, our association with Valentine’s Day goes all the way back to our very beginnings.  I recently found documents recapping both our very first Valentine’s Day, February... read more

[FARE SALE ALERT] LUV IS IN THE AIR THREE-DAY SALE

Feb 05 2013
Southwest and AirTran are spreading low fares today with a three-day ‘LUV Sale’, offering sweet one-way nonstop fares for as low as $49, $89, $119, and $149 to select destinations, based on length of travel. For travel up to 500 miles, fares are $49 one-way.For travel 501 to 1,000 miles, fares are $89 one-way. For travel 1,001 to 1,500 miles, fares are $119 one-way.  For travel 1,501 plus... read more