Archive

Archive for August 2011

A SWAmazing Summer

By: Elyse Murphy and Amanda McVey Elyse Murphy and Amanda McVey

Aug 12 2011
On my first day as a Southwest Airlines summer intern, I was told that our internship class of 76 was selected from a pool of 13,000 candidates.  I knew how truly fortunate I was to be offered a position in the NoLimits Internship Program but it still took a moment or two to get my mind around the idea of being one of 13,000. For most professions, an internship is a critical component in the... read more

Flashback Fridays: An Early Ten-Minute Turn

By: Brian Lusk blusk

Aug 12 2011
The ten-minute turn is an indelible part of our history.  To use a sports cliché, it was an example of snatching victory from the jaws of defeat.  Given the importance of this operational procedure to our survival, and its equal importance to our public reputation of an airline marching to the beat of its own drums, I really am surprised that there isn’t a photographic layout or video... read more

2010 One Report: Keeping Our Performance Solid

By: Tammy Romo tromo

Aug 11 2011
This is the third in a series of posts about our just-released integrated annual report, the 2010 Southwest Airlines One Report™, where we have illustrated our commitment to a triple bottomline and how our passion and focus on Performance, People, and Planet continues to propel us forward. It’s amazing how one week can make such a big difference, and last week was no exception.  On August 5... read more

Meeting My Dad

By: Princess Young pyoung

Aug 10 2011
“I’ve waited forever for this.”  This is what my biological father said to me as he embraced me for the first time since I was six months old.  I met my dad face-to-face for the first time this summer. As an Intern at Southwest Airlines, we have the privilege of using non-revenue travel benefits to explore the country.  This means that if a seat is available on any destination... read more

Going Green: Energy Conservation During Record-Breaking Heat

By: Steve Connell sconnell

Aug 09 2011
Here in Dallas, we recently received word that due to extreme heat, the Electric Reliability Council of Texas (ERCOT) was asking the public to help conserve energy to avoid mandatory rolling blackouts.  Peak demand for electricity last week reached an all-time high of 66,867 MW on August 2, breaking the previous record set just one year ago on August 23 of 65,776 MW. Peak electrical demand... read more

Southwest Announces Third 10 Winners for Showing LUV to our Communities 1,600 Ticket Giveaway

By: Rachel Barry rbarry

Aug 09 2011
It’s that time again—we’re ready to announce our third set of ten winners for our very exciting 1,600 ticket giveaway in honor of Southwest’s 40th anniversary to spread the LUV even further to the communities we serve.  Nonprofit organizations focused on community initiatives that concentrate on education, diversity, military, environment, and families facing serious illness had the chance... read more

What is 25 Stories Tall and Viewed by 75,000 People an Hour?

By: Casey Welch cwelch

Aug 09 2011
Jay-Z and Alicia Keys aren’t the only ones with an Empire State of Mind! This week, the Conservation in Action Tour joins the glossy lights of Times Square--15,000 square feet of LED lights, to be exact. The Tour is featured on a Times Square digital billboard that climbs 25 stories above Broadway. According to AdWeek, it's one of the nation's premium ad spaces. There are roughly 75,000... read more

Tales of Summer Vacation

By: Bill Owen bowen

Aug 08 2011
When I was a kid growing up here in the Dallas/Ft. Worth area (when the population was 1/3 of what it is today), Summer was my absolute favorite season.  No school. Playing every day with my friends (most of whom I still see regularly) from when we woke up until when we had to be home. Swimming in the public pool. It was every schoolkid’s dream! And there are other special, very sensory... read more

We Are Family Part II

By: Jonathon Nield jnield

Aug 08 2011
In my relatively short time at Southwest Airlines, I have seen why we are such a tight-knit Family that unconditionally loves and cares for each other. It's who we are as individuals who share the passion for Southwest’s Golden Rule to treat each other as you would want to be treated. We don’t just say it, we mean it and live it. However, I’ve realized something profound about our Family that... read more

Death Cab for Cutie, Live From Brooklyn

By: Katie McDonald kmcdonald

Aug 05 2011
Are you like me? Captivated by secret societies like the clandestine Skull & Bones at Yale or the Illuminati as described in the Dan Brown book “Angels and Demons?”  Well, Wednesday night, I had the chance to visit a secret society of a different ilk…The Artists Den. The fantastic Death Cab for Cutie performed for about 800 people inside the beautiful Brooklyn Museum.  From the... read more