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2012 Southwest Airlines One Report: Performance in Photos: Part 1

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This is the first in a series of posts about our fourth annual integrated report, the 2012 Southwest Airlines One Report™, where we illustrate our triple bottomline approach that takes into account our Performance and productivity, the importance of our People and the Communities we serve, and our commitment to efficiency and the Planet.Since my first job in the airline... read more

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Inside Spirit’s November Issue

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We at Southwest’s inflight magazine, Spirit, like to think our stories have at least as much heart as any other. This issue is no exception. It’s chock full of heart, starting with the cover story: “The Heart of Darkness.” We flew Megan Feldman, a Denver-based journalist, to Los Angeles to meet a pair of remarkable men. Seventeen years ago, Ples Felix’s only grandson... read more

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Southwest.com Takes Top Honors

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Have you ever built a custom home?  I certainly haven’t.  It seems so foreign to me to have to pick out what color grout will best match my tile and which side of my door the door handle should go on.  Where do I want my light fixtures or electrical outlets?  I’m not sure—I just want to know they are there and are usable.  In my experience, I... read more

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Three Spots: A Flight Attendant Social Experiment

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Here's an idea for a reality show: Take three people who rarely work with the same people for more than a few days and trap them with their coworkers in a sealed container with over a hundred people who need to travel somewhere for some reason. See how the workers interact with each other and with the travelers.  There are some amazing interactions that take place.... read more

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Are We Crazy? No, Just Even More Nuts!

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Come Monday, don’t be confused.  Nuts About Southwest is getting a facelift. Monday – 7:37a.m. Central Standard Time.  Coincidence?  I think not. Let's get our upcoming downtime issues out of the way first – our precious blog (and my livelihood) won’t be operable this weekend, due to the upgrade. The blog will return - you guessed it - at 7:37a.m. CST on Monday. ... read more

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Southwest Airlines Media Day 2010: Brand Strategy Update

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Today is an exciting day for me, as I get to represent the nearly 35,000 Employees of Southwest to all the bloggers and journalists attending our annual Media Day event!  As Employees, we all know what an amazing Brand we are so privileged to work for. Today, I shared with our media partners the outstanding results of our efforts in building our legendary Brand. We opened... read more

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Up in SMOKE, Media Day 2010 Has Begun!

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Greetings from SMOKE, a restaurant nestled in a quaint area of South Dallas, specializing in the ancient Texas art of BBQ. Southwest Airlines is hosting journalists, bloggers, and other media folk from around the nation for Media Day 2010.  The fun, you guessed it, has already begun. In addition to fine cuisine, we have tasked each table group to craft its own Boeing 737,... read more

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Going Green: Ways to Reuse Plastic Bottles

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I love new uses for old things as a way to reduce and reuse, and I have run across a couple of good ideas regarding plastic water bottles.  Of course, metal or refillable water bottles are the best to use whenever possible, but if you have a plastic bottle, here are two great suggestions: 1. If you are heading out of town, keep your plants alive and hydrated by filling the... read more

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Proud to be a Mobile Junkie……and LUV our new Mobile Site

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I take pride in that title.   Maybe that is why they asked me to write this blog about our enhanced Mobile Site, or maybe it's because I'm a part of the Team that helped implement it, or maybe it's just because I haven't blogged in a while (most likely all three). At any rate, we have been working feverishly to enhance our mobile site and it has arrived! Check out the... read more

Charles E. Taylor

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I would like to elaborate on a post I wrote for the blog a couple of years ago titled “Forget Me Not…” It was about recognizing Aircraft Maintenance Technicians during the month of May, in honor of the first aircraft mechanic, Charles E. Taylor, who was the mechanic for the Wright Brothers.  Taylor was born May 24, 1868,  and we would like to make May 24th a National... read more

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