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Archive for the ‘Customers’ Topic

Inside the February Issue of Southwest: The Magazine

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As the inflight magazine for Southwest, we’re all about travel. (Duh.) But at our heart, we’re all about real people. Sure, we do celebrities occasionally, but only when they act like real people. (We loved it when Jimmy Kimmel recently brought out our September issue during an interview of our cover model, Mindy Kaling.) Most of the time, we’re looking for unsung... read more

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Southwest: The Magazine’s January Freedom Story … David Bartley

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David Bartley could make the short drive from his home in Keller, Texas, to that other airport in the Dallas–Fort Worth area, but he chooses to travel three times as far just to fly Southwest Airlines from Dallas Love Field. David cites Southwest’s “high-touch” approach to Customer engagement as one of the main reasons he switched to the airline from the legacy... read more

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Who Moved My Queso? Cancun Changes Time Zone

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Some of you may remember the book “Who Moved My Cheese?” that came out in 1998.  It was quite the thing then and it was all about how people deal with change. In the 16 years since, it’s safe to say that Southwest has seen its fair share of changes. From new cities and new airplanes to international service, Southwest’s cheese has moved a lot as we’ve grown in the... read more

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Every Seat Has a Story: A 43-year Old LUV Affair

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At Southwest, we believe that every seat has a story.  When Customer Brad Beldon decided to make a Southwest-inspired photo his cell phone background on a recent flight out of LAX, little did he know that his heart for the Company would be noticed by LAS Flight Attendant Michelle Rapolla—who was working on Brad’s flight.  She asked about the story behind the picture,... read more

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Cheers to a New Year with New Beers: Leinenkugel’s & Dos Equis!

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What goes well with our honey roasted peanuts that are returning to our aircraft? Beer, of course! We're now stocking Leinenkugel’s seasonal craft beers and Dos Equis Special Lager onboard our flights. “We’re always striving to improve our Customer experience onboard, and the addition of these two beers gives our Customers unique options while on our flights,” said... read more

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Taking Care of Number One

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They say that “one is the loneliest number.”  Well, not onboard a Southwest flight!  Customer Ashley Obrien recently found herself as the lone Passenger onboard a Southwest flight to Buffalo, but she was anything but lonely. After working the Thanksgiving shift in the Pediatric Intensive Care Unit at Georgetown University Medical Center in Washington, DC, Ashley... read more

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Flashback Fridays: Cleveland Rocks

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Just before Valentine’s Day of 1992, Southwest Airlines brought a little LUV to Cleveland, our first destination in the Buckeye State. Our first two flights from Cleveland served Chicago and St. Louis, with fares as low as $39 each way.  Customers could even bring a friend along at no charge during the “Friends Fly Free” campaign which coincided with our inaugural... read more

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Leo’s Story: A Very Special Passenger from Burundi, Africa

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Every seat has a story, and because of that, so does every Tweet and Facebook post; every social update is a glimpse into a person’s journey. It’s sometimes hard to get to know anyone in the age of information overload, but when a genuine display of humanity presents itself, it’s often unmistakable. Customer Susie Mann posted the following message to our Facebook wall,... read more

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Inside the January Issue of Southwest: The Magazine

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Do you have kids?  Then you know what a tricky territory praise can be.  You want to build their confidence, but sometimes we parents get a little too … tactful in praising a poor effort.  In the latest issue of Southwest: The Magazine, Chicago Tribune writer Heidi Stevens covers the dos and don’ts of self esteem. Heidi, a friend of mine, has great kids; she deserves... read more

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SWA Metorology: The Return of the Arctic Plunge

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If you read our posts last month, we wrote about was how unusually warm December had been for many across the nation, and how widespread rain and fog events were more the norm than the typical snow and extreme cold we tend to start to see at the start of the winter season.  For those who enjoyed a mild December, January sure has been a harsh and very cold wakeup call! Much... read more

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