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Posts tagged with "ad campaign"

Behind the Scenes of Spring Campaign: Lights! Camera! Action!

By: Debra Kennedy dkennedy

Mar 15 2013
As a member of the Advertising Team, I was lucky enough to go behind the scenes for our new ad campaign which launches Tuesday, March 19.  Below are a few notes from my adventure!  ... read more

Wheels Up, Milwaukee

By: Shannon Grandin sgrandin

Feb 15 2013
At Southwest, I have the pleasure of working on our Local Advertising Team.  We’re the ones responsible for taking our brand to each and every one of our more than 70 destinations across the country.  When I heard that our next big city initiative would be Milwaukee, I couldn’t contain my excitement!  Every city has its own special story, and I couldn’t wait to uncover Milwa ... read more

New Ad Campaign: “Grab Your Bag. It’s On.”

By: Amy Rodgers Amy Rodgers

Jun 01 2009
Let’s talk about attitude. When did that word become a bad thing? As in, “He or she has an attitude.” It’s used now to describe someone who’s unfriendly, unwilling to pitch in, incapable of giving 100%, and who refuses to find new ways to do their job better every single day.   216 ... read more