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Posts tagged with "Commercial"

We've Got a Runner

By: Caleb Fox cfox

Sep 10 2010
When it comes to bag fees, they're not just baggage handlers - they're the law.  The boys in blue are kicking bag in the latest Bags Fly Free campaign: Good Cop, Bag Cop.  They're ramped up, they're hardcore, and they're back! ... read more

The Stakeout

By: Caleb Fox cfox

Sep 08 2010
When it comes to bag fees, they're not just baggage handlers - they're the law.  The boys in blue are kicking bag in the latest Bags Fly Free campaign: Good Cop, Bag Cop.  They're ramped up, they're hardcore, and they're back! ... read more

Behind the Scenes Of Southwest Airlines' New Panama City Beach Commercials

By: Shannon Grandin shgrandin

Apr 13 2010
It’s not every day that you ask the questions, “Do you know of any dolphins that do acting on the side?” or “How exactly would one ship a ramp tug to Florida?”  But that’s exactly what I found myself saying when working on the production of our commercials for Southwest Airlines' newest market, Panama City Beach.  Our wonderful advertising agency, GSD&M’s IdeaCity, came 130 ... read more

The Chant: Behind the Scenes of Battle Cry

By: Caleb Fox cfox

Mar 23 2010
Go behind the scenes of our newest commercial: Battle Cry, and also see how our Rampers "reveal" our Bag Policy. ... read more

New Television Ads with our Employees Debut

By: Ashley Dillon arogers

Mar 15 2010
Southwest debuted a new set of FUN Employee-focused ads today. The new ads are an extension of the popular “Grab Your Bag: It’s On!” spots, but now feature a new set of Employees with some new messages. 138 ... read more