Nuts About Southwest

As you may now know, Southwest bucked the in-flight WiFi trend when it chose Row 44’s satellite solution over the air-to-ground service selected by several of our competitors. Choosing this cutting-edge technology meant a delay in installation but, in doing so, we are in complete control over the Customer Experience and able to provide a robust service at a great value. 79 ... read more

Hello everyone!  You probably saw the title of this blog post and thought, “haven't I heard that before?”  True, the road to onboard wi-fi has been a long one, but this week we took a major step that gets us closer to rolling out the system fleetwide.  We ended the equipment "testing" phase and signed an equipment purchase contract with our wi-fi provider, Row 44. 412 ... read more

As you know, we’ve been testing Wi-Fi on four aircraft since March.  I’m happy to announce we have concluded our testing for inflight Wi-Fi and we are very happy with both the technical performance of the system and the response of Customers who have used it. We are pleased to be continuing with our plans to offer satellite-enabled broadband access through California-based Row 44. 197 ... read more

Dave Ridley, our Senior Vice President Marketing and Revenue Management, recapped the changes we have seen over the past year, including the new boarding procedures, Business Select, and the Extreme Gate Makover.  He made the point that we have always been an airline for business travelers by showing some of our commericals from the 1980s.  The results have been encouraging in terms of traffic a 52 ... read more