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  Dave Ridley

Southwest Selects Wi-Fi for our Fleet

As you know, we’ve been testing Wi-Fi on four aircraft since March.  I’m happy to announce we have concluded our testing for inflight Wi-Fi and we are very happy with both the technical performance of the system and the response of Customers who have used it. We are pleased to be continuing with our plans to offer satellite-enabled broadband access through California-based Row 44.

Marketing Evolution

Dave Ridley, our Senior Vice President Marketing and Revenue Management, recapped the changes we have seen over the past year, including the new boarding procedures, Business Select, and the Extreme Gate Makover.  He made the point that we have always been an airline for business travelers by showing some of our commericals from the 1980s.  The results have been encouraging in terms of traffic a

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