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Posts tagged with "Jay Heinrichs"

Inside Spirit’s May Issue

By: Jay Heinrichs jheinrich

May 09 2011
Here at Southwest Airlines Spirit Magazine, we aim for at least one memorable yarn every issue. We’re not interested in the kind of stuff you see in other inflight magazines—trend stories on hot new wines, celebs crowing their “passion” for a restaurant. 189 Vote up! ... read more

Behind Spirit's March Issue

By: Jay Heinrichs jheinrich

Mar 02 2011
The Big Theme this month is how the brain works (and, in my case, how it often doesn’t). Like most magazine staffs, we love to argue about what should go on the cover. Our choices narrowed to two approaches: a pixilated photo of Albert Einstein, and a baby. We chose the baby. 434 ... read more

Behind Spirit’s February Issue

By: Jay Heinrichs jheinrich

Feb 08 2011
Boy, did we have a problem at Spirit, Southwest’s award-winning inflight magazine. Southwest likes to “own the holidays,” which meant that the good people we work with at the airline really wanted to see us do something romantic and Valentine-y for February. Fair enough. 254 ... read more

Inside Spirit's December Issue

By: Jay Heinrichs jheinrich

Dec 06 2010
Because it’s the season to be jolly, we Spiritistas have made it a holiday tradition to feature cocktails in December. I mean, how could Spirit magazine not have spirits? 78 Vote up! read more

Inside Spirit’s September Issue

By: Jay Heinrichs jheinrich

Sep 02 2010
Depending on your philosophy of life, the guy on the cover is either one of the luckiest men in America, or the least lucky. It says a lot about Patrick Waller that he puts himself in the first category. After 16 years of wrongful imprisonment, DNA evidence set the man free. How would you feel? 65 ... read more