It’s been said the inscription on the Liberty Bell conveys a message of liberty which goes beyond the words themselves.  Here at Southwest Airlines, we are lucky to say we, too, have a Liberty Bell, which displays the names of our Founders, historical milestones, and a lot of LUV.

At Southwest Airlines, we like to say, “we are in the Customer Service Business, we just happen to fly airplanes.” We make promises to our Customers that our Employees keep, each and every day.

Heroes of the Heart is a spirited event that we celebrate annually around Valentine's Day at Southwest Airlines. Ginger Hardage, Vice President Culture & Communications, explains the LUV behind the event and why it is so special.

 Be sure to mouse-over the arrow on the bottom right of the player to watch this video in HD.

For 25 years Southwest Airlines has graciously given their support to The Ronald McDonald Houses and has just passed the $10 million mark in donations to the charity.  Thanksgiving is a special time of the year when Southwest Employees give their time to serve a great Thanksgiving meal.