Among his many talents, Herb Kelleher is an etymologist (one who studies words). Most people would probably say someone like that “likes to use $10 words” but when you are smart enough to start a company like Southwest Airlines, you get to be known as whatever you want. So with Herb as inspiration, I will try to use as many etymologically challenging words in this brief blog.

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Retired pilot Frank Wright and Flight Attendant (and part-time blogger) Carole Adams share some stories about one of my favorite people, Southwest Airlines Founder and Chairman Emeritus Herb Kelleher.