While most of you were trick-or-treating this Halloween weekend, Southwest Employees have been spreading their Positively Outrageous Service in "Beertown"--that is, Milwaukee, Wisconsin.

Southwest Airlines has landed in its 68th city: Milwaukee, Wisconsin. Grab Your Bag, It's On!

Come celebrate Southwest Airlines' new service in Milwaukee with a Southwest Airlines Touchdown Milwaukee Party on November 1st at McKinley Park on Lincoln Memorial Drive (just North of Veteran's Park).

*  Enjoy the game on the giant video screen inside a heated tent.

At Southwest, we are all about innovation and have been since our inception.  Innovation isn’t necessarily something you can teach—it really is an attitude, a spirit, a little something extra.  I think we might even hire for it, but here at Southwest, we call it a “Warrior Spirit.”