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Flashback Fridays: Florida One

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This week marks the fifth anniversary of Florida One joining the fleet as our eighth flagship aircraft on April 23rd, 2010.  The 737-700 serves as our high-flying tribute to the Sunshine State and the 4,300+ Employees that call Florida home. Similar to the other flagship aircraft in the now fleet of 10, Florida One is a 110’ long depiction of the state’s flag.  46... read more

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We’re Two, Two Thankful to be TripAdvisor’s Favorite Airline…again

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I’m “two” excited to share the news. In the latest tribute to our incredible Employees and Customers, Southwest has been chosen as TripAdvisor’s Favorite Airline for the second consecutive year! This recognition means a lot, because loyalty like this is a direct result of Hospitality, setting us apart from the rest. Every vote came from an extra mile our Employees... read more

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Inside April’s Southwest: The Magazine

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We at Southwest: The Magazine like doing the kind of story you’d talk about over a beer. I may be slightly biased, but I think we hit the jackpot with our April cover story. It’s about a guy named Dan McLaughlin, who is trying to become a pro golfer through sheer practice. McLaughlin is testing the theory that 10,000 hours of practice will let you achieve mastery in almost... read more

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Destination Bracket presented by Southwest® gift card: Chaaaampionship!

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This is the moment we've all been anticipating. No more identity indexes or seed explanations; none of that matters now. It's food versus history. Passion for pizza and excitement for an exotic destination. Some in the committee have called this the "battle beyond the border," despite the fact neither of these cities are anywhere near each other (and Chicago's quite obviously... read more

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Destination Bracket presented by Southwest® gift card: The Four Likes

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  The committee's seeding process, whether just or unjust, has spoken: the like rules the roost. We Last Four have been chosen, and that means we've crowned four regional champions: Salt Lake City Mexico City Chicago Panama City Beach In full disclosure, the committee announced it is currently exploring collusion among cities that have the word "city" in them.... read more

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Destination Bracket presented by Southwest® gift card: You LIKE it. You REALLY LIKE it!

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Fortune favors the like. It's better to be "likey" than good. Luck be a like tonight. You know the old adages (okay, so I took a bit of creative likecense--ahem--license). The bottom line here, and the painfully transparent theme,  I'm sure, is that the "LIKE" destinations ran the table in the first round. The committee did define that higher seeding would not only receive a... read more

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Destination Bracket: A late switch due to destination tending

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Destination Select, the governing body of the committee behind the RRPI (Rapid Rewards Performance Index) has made a late disqualification involving Cabo San Lucas/Los Cabos. The fact that two cities were billed was deemed to be destination tending. This destination tending happened when the committee was tipped off at the last second, resulting in an automatic loss. Since the... read more

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Destination Bracket: The One Seeds

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#ihateyouroneseeds.  We hear you.  Everybody loves an underdog.  It’s lonely at the top for our four one seeds, but the selection committee feels strongly that their place is right and just in each region.  And haters gonna hate no matter what.  But for those needing a little more insight, here’s why your favorite city isn’t number one. Salt Lake City: has your... read more

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Cultures of Advocacy: People, Product and Change

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The word “advocacy” is very dependent on the setting you’re in. Employee advocacy, for example, is very “buzzy” inside the walls of Companies large and small. Advocacy in every sense has to start with a buy-in of some sort—a worthy identifier to which people can latch on. Innovation inherently requires advocacy, because how else are you going to get an idea... read more

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Hell’s Kitchen: These Chefs Can Handle the Heat!

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Tune-in to Hell’s Kitchen on FOX tonight, 8 p.m./7 p.m. Central, to see where Southwest Airlines is flying the lucky winning team! Should we guess, just for the Fun of it? If you’re on the go, you can also catch Hell’s Kitchen on a Southwest WiFi-enabled flight via our Free Live TV on FOX. Can you handle the heat?

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