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Inside April’s Southwest: The Magazine

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We at Southwest: The Magazine like doing the kind of story you’d talk about over a beer. I may be slightly biased, but I think we hit the jackpot with our April cover story. It’s about a guy named Dan McLaughlin, who is trying to become a pro golfer through sheer practice. McLaughlin is testing the theory that 10,000 hours of practice will let you achieve mastery in almost... read more

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Destination Bracket presented by Southwest® gift card: Chaaaampionship!

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This is the moment we've all been anticipating. No more identity indexes or seed explanations; none of that matters now. It's food versus history. Passion for pizza and excitement for an exotic destination. Some in the committee have called this the "battle beyond the border," despite the fact neither of these cities are anywhere near each other (and Chicago's quite obviously... read more

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Destination Bracket presented by Southwest® gift card: The Four Likes

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  The committee's seeding process, whether just or unjust, has spoken: the like rules the roost. We Last Four have been chosen, and that means we've crowned four regional champions: Salt Lake City Mexico City Chicago Panama City Beach In full disclosure, the committee announced it is currently exploring collusion among cities that have the word "city" in them.... read more

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Destination Bracket presented by Southwest® gift card: You LIKE it. You REALLY LIKE it!

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Fortune favors the like. It's better to be "likey" than good. Luck be a like tonight. You know the old adages (okay, so I took a bit of creative likecense--ahem--license). The bottom line here, and the painfully transparent theme,  I'm sure, is that the "LIKE" destinations ran the table in the first round. The committee did define that higher seeding would not only receive a... read more

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Destination Bracket: A late switch due to destination tending

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Destination Select, the governing body of the committee behind the RRPI (Rapid Rewards Performance Index) has made a late disqualification involving Cabo San Lucas/Los Cabos. The fact that two cities were billed was deemed to be destination tending. This destination tending happened when the committee was tipped off at the last second, resulting in an automatic loss. Since the... read more

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Destination Bracket: The One Seeds

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#ihateyouroneseeds.  We hear you.  Everybody loves an underdog.  It’s lonely at the top for our four one seeds, but the selection committee feels strongly that their place is right and just in each region.  And haters gonna hate no matter what.  But for those needing a little more insight, here’s why your favorite city isn’t number one. Salt Lake City: has your... read more

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Cultures of Advocacy: People, Product and Change

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The word “advocacy” is very dependent on the setting you’re in. Employee advocacy, for example, is very “buzzy” inside the walls of Companies large and small. Advocacy in every sense has to start with a buy-in of some sort—a worthy identifier to which people can latch on. Innovation inherently requires advocacy, because how else are you going to get an idea... read more

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Hell’s Kitchen: These Chefs Can Handle the Heat!

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Tune-in to Hell’s Kitchen on FOX tonight, 8 p.m./7 p.m. Central, to see where Southwest Airlines is flying the lucky winning team! Should we guess, just for the Fun of it? If you’re on the go, you can also catch Hell’s Kitchen on a Southwest WiFi-enabled flight via our Free Live TV on FOX. Can you handle the heat?

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Name That Neighborhood

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Put on those thinking caps! In “Name That Neighborhood,” we challenge you to master your geography skills and guess the SWA destination city from the clues provided. Having trouble remembering all of the cities we service? No problem—click here for our route map. Happy travels! Art, food, history… This city has it all, and is perfect for a weekend getaway. When you... read more

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‘To the Airline that has Heart, Thanks for Helping Us get Ours.’

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My husband and I have always been fans of Southwest for their low fares and great service.  After having our third child, Dylan, we thought travelling would be out of the question since Dylan was born with Dilated Cardiomyopathy.  The medications used to help this condition caused his heart to enlarge, making it work harder than a normal heart.  He spent the first 6... read more

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