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Archive for the ‘Under the hood’ Topic

Flashback Fridays: The Sue (Pratt) Schaulin Collection

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Working as an Intern in the Southwest Airlines Corporate Archive has offered me a rather interesting experience.  Within those walls I can learn the fine details to Southwest Airlines stories, I can see the negatives that first caught the Company’s history, and I can be a part of the acquisitions of new archival donations into our ever-growing collection. (more...)

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Big Heart in the Big Apple: Southwest Porch at Bryant Park Now Open!

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Southwest Airlines Employees show love to our Customers throughout their entire travel experience—whether they’re booking a flight at home, in transit at an airport, or flying on one of our planes. But our Hospitality doesn’t stop there. We're dedicated to the cities we serve and strive to be an integral part of those communities. One of the ways we have done so is by... read more

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Flashback Fridays: SWA Belt Buckles

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We recently noticed a neat piece of our Southwest history being discussed on the SWA Culture Facebook page—unique belt buckles celebrating past events!  In particular, an Employee shared a buckle that recognized our 10th anniversary in 1981. Within our archive, we have several of these commemorative pieces, and I recently had the opportunity to learn a little more about... read more

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One Last Flight: Final 717 in AirTran Livery Takes to the Skies

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On December 28, 2014, AirTran Flight #1 closed the commercial chapter of AirTran Airways history when it landed in Tampa just before midnight.  The next morning, all remaining 717s were flown to Goodyear, AZ, for short-term storage in the favorable desert environment.  Yesterday morning, the last 717 in AirTran livery took to the skies for the final time on its way to... read more

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Our Internship Program is Evolving: Introducing Campus Reach

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From "Smart Camp" to the far-reaching influence of Campus Reach, Southwest is hard at work building a pipeline of qualified candidates who are invested in Southwest.    Introducing Campus Reach We’re transitioning from NoLimits to Campus Reach to expand awareness of Southwest as an employment brand. For example, our wildly successful undergraduate internship... read more

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Flashback Fridays: We’re going to Florida!

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At one of our Southwest Rallies earlier in the year, Gary shared a story about how secretive Herb was about plans for Florida for many years.  No doubt, one of the many lessons Gary took to heart from Herb was the importance of keeping a secret in this brutally competitive industry. Florida was a destination everyone looked forward to our airline serving for a long time, but... read more

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Developing the Aileron

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(Photo by Steve Wiggins) Many people are familiar with the large flaps on airplane wings and their role in producing lift/drag.  But have you ever noticed the smaller hinged sections on the outboard part of the wings?  These are ailerons (French for “little wings”), and they are an important part of the modern airplane—albeit relatively unknown to the general... read more

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Flashback Fridays: Kharacters at Hobby

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Of the many quirky images within our archive, a few of my favorites are from a 1973 promotion in Houston featuring a few characters from a local retailer celebrating the opening of a new store.  Just like Southwest, the young company wasn’t afraid to make a splash with some creative advertising.   Kids’ Kounty Superfunsuperstore , a big box retailer catering to... read more

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Flashback Fridays: Lounge Seating

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An unforgettable fixture of our early cabins was their classic lounge seating.  For over 30 years, they could be considered the most sought-after, or avoided, seats on the plane. Lounge seats could be found in the first and last rows, as well as around the overwing exits.  The reversed row of seats made a great place for business travelers to have a meeting “on the... read more

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Flashback Fridays: Remembering Bill Franklin

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Late last week, Bill Franklin, our first Vice President of Ground Operations, passed away at the age of 88.  While Bill has been retired for many years, his contributions to our Company were a key factor in the success we enjoy today.  As a member of the “Over the Hill Gang,” Franklin came into our young Company to help turn it into a profitable venture in less than... read more

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