For the second year in a row, Southwest Airlines ranked among the top 50 US companies on the Corporate Social Responsibility Index (CSRI). Developed by Boston College Center for Corporate Citizenship and Reputation Institute, the CSRI ranks companies in seven areas: citizenship, governance, workplace, leadership and performance, products/services, and innovation. In addition to being among the top 50 overall, Southwest Airlines ranked among the top 25 in the workplace category. As the only airline on the list, we’re proud to be in the company of organizations respected for their social responsibility.
It’s no secret that Southwest Airlines believes in treating our Customers right, creating the Best Place to Work for our Employees, reducing our environmental footprint, and being a trusted community partner. So, it certainly is nice to have third-party studies proving it!
The CSRI study shows how companies’ reputations are affected by public perceptions of performance related to citizenship (the community and the environment), governance (ethics and transparency), and workplace practices. The 2010 results show that many companies are improving their socially responsible practices and the public is increasingly more aware and interested in these efforts.
So, what does it mean to be socially responsible at Southwest?
As an industry leader, it’s important to us that we provide great benefits and training for our Employees, implementing efficient operations to reduce emissions, giving back to our communities, rewarding our Employees for their commitment to volunteering, and providing excellent Customer Service to our Customers. According to the study, CSR-focused businesses proactively encourage community growth and development, and voluntarily eliminate practices that may harm the environment. For Southwest, that means honoring our triple bottom line: Our People, Our Performance, and Our Planet.
Check out southwest.com/cares and read the Southwest Airlines One Report™ to find out more about how we’re making a difference.