Everything

The Road to 1600: Diveheart

By: Rachel Barry rbarry

Jan 22 2013
Last week, we took you to New York City on a journey with Nellie’s Youth Village from Florida.  This week, we’re taking you under the sea where you’ll learn how an Illinois-based organization used 40 roundtrip tickets on Southwest for a unique scuba diving experience: Jim Elliott, President and Founder of Diveheart We were recently given the amazing opportunity of providing two groups of... read more

28th Annual Dinner: For Those Who Hunger

By: Jane McAtee jmcatee

Jan 21 2013
In Denver, Colorado there is a unique night each year when people line the streets waiting for the doors to open to a very special meal.  This evening, Denver citizens are enjoying the 28th Annual Dinner, For Those Who Hunger, hosted by Volunteers of America.  This annual dinner is in commemoration of the life of Dr. Martin Luther King, Jr.  Dr. King believed that we are all one... read more

Celebrity Travel Quirks

By: Brooks Thomas bthomas

Jan 21 2013
Southwest Airlines is a proud sponsor of Sundance Film Festival, and we are always delighted to light up Park City, UT with Southwest LUV; from the signs to the giveaways. But the films are obviously the main event, and the people in them are a very close second.  Actors, directors, and everything in between are constantly on-the-go, whether it's an on-location shoot, or a cross-country... read more

The Sesquicentennial Episode of Red Belly Radio!

By: Steve Heaser sheaser

Jan 21 2013
What do ZZ Top, Modern Lighting, Philadelphia, and a sesquicentennial have in common? Sesquicentennial? My guest on this, the 150th episode of Red Belly Radio, is Bob Montgomery. Bob is the VP of Airport Affairs. This means he knows everything about most airports (that we fly to) but I talked to him about Love Field and the construction going on there now. ZZ Top? Love Field had one of the... read more

Flashback Fridays: Fun With Annual Reports

By: Brian Lusk blusk

Jan 18 2013
This week, we take a different approach to Southwest’s history by tracking some measurements of our growth over our first 40 years.  Upfront, I have to admit that I am intimidated by numbers, especially those used to express economic terms.  I just squeaked by my college Economics class (although I do remember we played a neat board game).  However, while doing research in our past... read more

CONTEST ALERT: The Southwest Sundance Viddy Challenge Returns!

By: Brooks Thomas bthomas

Jan 17 2013
I gained tremendous insight into the world of cinema at last year's Sundance Film Festival, which Southwest was lucky enough (and honored) to sponsor.  After many of the films, the cast and crew answered questions from the audience.  This crowd didn't mess around, either; if they hated a film, the people spoke out (I'm looking at you, Compliance; a film I found important to see, mind... read more

Dance Dance Resolution: One Spirit Editor’s Quest for Coordination

By: Gabbi Chee, Guest Blogger gchee

Jan 17 2013
It’s 20 minutes before the start of a hip-hop class at North Dallas’ Centre for Dance, and I’m sitting in my car having a mild panic attack. When I pitched the idea of conquering my fear of dancing in public, I’d pictured myself following along to YouTube videos of routines like the Wobble—from the privacy of my living room. John McAlley, Spirit’s executive editor and my boss, gave me a reality... read more

LUV in Fortune: A Kelleher Story

By: Ashley Pettit apettit

Jan 16 2013
Fortune Magazine is one of the most popular and esteemed business magazines in the world. In the current issue that’s on stands now, Fortune’s Jennifer Reingold talks to Herb about airline consolidation, the book he’s writing, and many other colorful topics! In the article, Fortune describes Herb as a rare bird: “an entrepreneur who managed to create a successful startup, then stuck around... read more

How Sweet It Is: Honey Roasted Peanuts Are Back!

By: Devon Cross dcross

Jan 16 2013
We decided to switch things up a bit when you fly Southwest Airlines – and in the best way possible! We’re nuts about your flight experience, and you’re nuts about our Honey Roasted Peanuts. Since you LUV them, your favorite honey roasted peanuts are back! Customers are free to choose between pretzels and peanuts for their bite-sized bundle of fun. We transitioned from the equally delicious (but... read more

The Road to 1600: Nellie's Youth Village

By: Rachel Barry rbarry

Jan 15 2013
When we celebrated our 40th anniversary, Southwest Airlines decided to give flight to the dreams of nonprofit organizations across the nation.  We did that by giving away 1600 roundtrip tickets—40 roundtrip tickets for 40 nonprofit organizations. We asked nonprofits to send us a photo and an essay describing what they’d do with 40 tickets from Southwest Airlines, and with only 36 hours to... read more