Maestro! Queue me up some "West Side Story" please, in the key of F:

Could it be, yes it could.

Something’s coming, something good!

If I can wait………

Something’s coming, I don’t know what it is,

But it is, gonna be great!

Flight schedules for the time period extending from October 31, 2008 all the way to January 9, 2009, have been sent–and will be open for sale next Thursday, June 26! This (obviously) includes the Thanksgiving, Christmas/Hannukah, and New Year’s holiday schedules. So start thinking about where you want to have your turkey and dressing….where you want to light your candles or trim your tree….and where you want to ring in 2009. Something’s coming–our flight schedule, that is–and I guarantee it’s gonna be great!

You might wonder why we sent the flight schedules on the 19th and they won’t be available for you to "see" and purchase until the 26th. First off, this is always the most difficult "chunk" of schedule to prepare of the entire year–as I said, it contains three Holiday Schedules, and each one of them are manually tweaked based on anticipated traffic (and traffic is always different over the Holidays than it is during the non-Holiday November/December/early January timeframe). So there is four times as much work to do to build versus a normal schedule send.

Then, after Schedule Planning distributes the schedule, a zillion other workgroups, both inside Southwest and externally, have to take the data we’ve sent and get them ready for you to make reservations. For example, our Reservations Support team in Technology has to take our data and actually load it into our Reservations system. Interactive Marketing has to do the same to prepare to receive and activate the schedule dates. Revenue Management has to get the fare inventories ready to accept your bookings. And our partners at SABRE and Galileo (two huge global computer reservations systems) have to ingest our schedule, make sure it’s in synch with what we’re selling internally, and go through all of their processes to make sure that next Thursday they’re ready to hit their big "DING!" button.

So get ready. Your phone won’t jingle, and your door won’t knock, but something’s coming sometime next Thursday, June 26. And yeah…it’s gonna be great!








  1. I have a scheduling comment regarding the cancellation of direct service from BNA to SEA. The new schedules that replaced a 4 to 5 hour flight were 8+ hour connections through MDW and LAS or a 3 stop that I’m not brave enough to take. The MDW connection has a 2.5-hour lay over. These long flights are an indication that SWA has abandoned this route; especially given that Frontier has a simple 6-hour connection through Denver with favorable departure times. I can understand cuts in service if the route isn’t profitable, but surely it could have been combined with another leg to such as MCI to create a simpler schedule. I make this commute several times a year and this change forces me to spend an extra day in Seattle if I take SWA.

  2. To whom ever at Southwest Airlines that decided a SWA potential customer may put the time and effort of locating the best flight plan & price on Southwest Airlines web-sight, but is NOT allowed the option to book web price( wanna get away) by calling their 1-800 service to book such flight is just plain BAD business sense, and i am very dissappointed that SWA would have such a policy.
    This policy of forcing customers, whom may have a distrust in sending their personal credit card # thru cyber space, are penalize by NOT being allowed to booked the “wanna get away” price/savings thru their 1-800 customer service/reservation dept. is just plain wrong
    Just because i feel more at ease at giving my credit card # to a Southwest representitive via by phone, than thru the distrust of the net, i should still be allowed to booked the flight and price of such flight that which i found in your(SWA) web sight. After all, I DID, put the time and effort in selecting all that is required in booking such reservation.
    All was left is for a you(SWA) was to recieve my method of payment thru your representitive(person) and place my reservation into your system…and for that you(SWA) are going to penalize your customer by charging them $100.00 difference in price mark-up just because i do not trust, therefore, refuse to send my credit card # thru the web is outrageous to say the least.
    Wont allow me to make payment that gives me peace of mind while same time reap the savings and benifits from my time and effort on your web-sight, well then, you just lost my business. “wanna get away”. THANKS, but NO THANKS.

    • roy — 06-28-2008 at 7:39 pm
    • 12
  3. do you realize the cutoff date for coming schedule is smack dab in the middle of the BCS national championship college football game (Jan 8)? Sure wish you’d extend the calendar by a few days so I can book my 4 ROUND TRIP flights instead of only being able to book one way!