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Military Heroes Month: Honor. Service. Sacrifice. Celebrate.

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At Southwest, we are committed to honoring and thanking our service men and women who safeguard our country all year long, but during our fourth annual month-long celebration in November dubbed “Military Heroes Month,” we have the opportunity to show how much we care by recognizing the incredible sacrifices of Veterans, service members, and their families across the country.  Through activities with nonprofit organizations to special communication and engagement opportunities, Southwest has themed each week in November to reflect how we will commemorate our service men and women:  Service, Honor, Sacrifice, and Celebrate.  You’ll see, hear about, and read blogs about service, how we honor the military, the sacrifice these heroes make, and how we celebrate the brave who fight for our Freedoms.  You’ll also get the chance to tell us what service, honor, sacrifice, and celebrate mean to you.

We are proud to have been recognized numerous times by the Employer Support of the Guard and Reserve (ESGR) for our commitment and support of Southwest Employees who serve in the National Guard and Reserve; been named a Top Military Employer by GI Jobs Magazine; and received recognition for our partnerships with nonprofits focused on active duty military, Veterans, and families of military members.  As the daughter of a veteran and retired Navy Officer, Military Heroes Month is close to my heart, and I am proud of my Company for honoring my father and all the others who have served or are serving.  Each week we will ask you to express in photos what each of the Military Heroes Month theme means to you.  For this first week of November, the theme is Service.  Share your photos using #MilitaryHeroes and #Service.

Southwest gives thanks to the military with the following activities:

Oct. 25 | The Mission Continues, Fellow Initiation, Houston, Texas
The Mission Continues (TMC) currently has more than 200 Veteran Fellows committed to community service across the country, empowering them to transition their military-based skills into civilian life. Southwest Airlines is sponsoring and supplying volunteers to the TMC Fellow initiation in Houston, welcoming in a new class of Fellows and volunteering alongside them to benefit the community.

 Oct. 31 | Armed Forces Foundation “Busch-Whacked” Event, Texas Motor Speedway Dirt Track, Fort Worth, Texas
Southwest Employee Volunteers will donate their time to the Armed Forces Foundation’s (AFF) “Busch-Whacked” mud run event at Texas Motor Speedway’s Dirt Track to help raise money for military families.

Honor Flight 2November | Honor Flight Network, Nationwide
Since 2008, Southwest has had the privilege of helping make Veteran’s dreams come true as the official commercial airline of the Honor Flight Network (HFN). To date, Southwest has donated more than 5,800 tickets, connecting WWII Veterans to their memorial in Washington, D.C.

Nov. 6 | Faces of Freedom and the Texas Rangers, Sendoff to Washington, D. C., Dallas, Texas
Southwest Airlines and the Texas Rangers Baseball Foundation have teamed up with Faces of Freedom to offer the trip of a lifetime for 14 military heroes and their families to travel from Dallas to Washington, D.C. to visit the World War II, Korean and Vietnam War monuments.

Nov. 9-11 | A Million Thanks, We LUV Our Troops Customer Card Campaign, Nationwide
To commemorate Veteran’s Day, Southwest is distributing Support Our Troops cards to all Inflight bases for Flight Attendants to share with Customers, allowing them to write their messages of thanks and support as they travel to their destination. The cards will be sent to the nonprofit organization, “A Million Thanks,” who will distribute them to deployed U.S. Military Troops stationed around the world.

Nov. 9-12 | Operation Freedom Bird, Welcome Home Celebration, Washington, D.C.
Now in its 25th year of service, Operation Freedom Bird (OFB) provides a unique healing journey to Arizona’s combat veterans of all wars. Each year, approximately 50 Veterans are selected to participate in the four-day healing journey that includes visiting the War Memorials in Washington, D.C. and experiencing Veteran’s Day celebrations. For the past 14 years, Southwest Airlines has supported OFB by providing all program transportation and hosting a surprise celebration of the Veterans’ return home.

Nov. 11 | Veterans Day Parade, Dallas, Texas
Southwest Airlines is sponsoring and volunteering at the Dallas Veterans Day Parade to celebrate and show appreciation for our men and women in uniform who have fought tirelessly for our freedom.

 

 

3 Comments

  1. Hi Dale … I’m sorry to learn of your disappointment. I’ve forwarded your comment to our Customer Relations folks. On a personal note, thank you for your service.

  2. Thanks for this, Southwest. During my time in the U.S. Army and now as a veteran, I received wonderful customer service and recognition. With SWA, I feel more like a family member than a mere customer. Keep up the good work! Hoooah!

  3. You thanked this veteran by taking my $300 fare when you didn’t inform
    of “no show ” policy. Seriously flying with someone else.