By Mary Kirby
Social media came into its own late last year following the failed Christmas Day 2009 terrorist attack on a Delta Air Lines aircraft. In response to events, the US Transportation Security Administration ordered all US-bound carriers to implement secondary security measures. But while operators moved quickly to execute the new temporary procedures, the proprietary nature of the TSA’s action prevented carriers from publishing word-for-word details of the directive.
Taking their lead from the TSA, some carriers released vague statements, warning travellers to expect additional security, a move that did little to stem the chaos and confusion occurring at many airports around the world.
to read more, visit: http://www.flightglobal.com/articles/2010/02/19/338447/marketing-special-report-social-media.html