Southwest Airlnes was named Brand Champions of the Day on Rex Whisman's Brand Champion's Blog.
Thanks, so much, Rex!
Brand Champions of the Day- Southwest Airlines
For those of you who know me, or who have seen me present, you know I often cite Southwest Airlines as a case study. If I am not mistaken, they are the only US carrier to experience a profit each quarter since 9/11. They are also one of the only US carriers that still have relatively affordable airline ticket prices, and are not in the process of eliminating routes.