Southwest Airlines Co. has added two new wine brands on its flights, a spokeswoman for the company said Wednesday.
While the addition of two new brands -- a Coastal Ridge Chardonnay and a Coastal Ridge Merlot produced by California's Bronco Wine Co. -- will not necessarily add new revenue to the airline since they're replacing existing brands and are still priced at $5 per glass, the new brands are part of an ongoing Southwest initiative to research customers' desires and to use that data to enhance the flying experience, Ashley Rogers, a spokeswoman for Dallas-based Southwest (NYSE:LUV) said Wednesday.
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