by Dan Levy

In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous.

Anyone who has bonded with a favourite TV show or obsessively re-watched a viral clip on YouTube knows the power and potential of video. But few airlines have fully engaged with the medium. That’s because video production is expensive, time consuming, and potentially risky. Here are a handful of airlines that have boldly launched their own YouTube channels with varying degrees of success:

to see the results, visit: http://sparksheet.com/engagement-checkup-airlines-on-youtube/